Where Africa becomes one destination. This is the tagline for the newly found African Tourism Board (ATB), a public priate partnership initiative by the International Coalition of Tourism Partners (ICTP)
The African Tourism Board currently has 168 members in the following countries:
- Congo (Rep of the)
- Côte d’Ivoire
- Reunion (France)
- Sierra Leone
- South Africa
The African Tourism Board has a board of dedicated leaders ready to work on a united African approach to make tourism a leading force in economic development, investments, promotions for Africa. Board members include ministers of tourism, private stakeholders in Africa and around the world.
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The Association provides aligned advocacy, insightful research, and innovative events to its members.
In partnership with private and public sector members, African Tourism Board (ATB) enhances the sustainable growth, value, and quality of travel and tourism to-from-and-within Africa.
The Association provides leadership and counsel on an individual and collective basis to its member organizations.
The Association is expanding on opportunities for marketing, public relations, investments, branding, promoting and establishing niche markets.
Current activities include Tourism security and wellness summits in member countries, PR & Marketing, Media outreach, Trade show participation. Road shows, Webinars, MICE in Africa, building a network and partnerships. The African Tourism Board is seeking the support of leaders in the global travel and tourism world, both in the public and private field to participate in a steering committee. To join the Steering Committee click here
For more information on the African Tourism Board and to join go to www.africantourismboard.com