The Hon. Catherine Ablema Afeku, Minister of Tourism for Ghana, recently joined the African Tourism Board (ATB) as a board member.
Founded in 2018 as a project of the International Coalition of Tourism Partners (ICTP) , the African Tourism Board is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to and from the African region.
The Hon. Afeku is a member of the New Patriotic Party and a Member of Parliament for the Evalue Gwira Constituency in the Western Region.
She was born at Axim and obtained a Master of Business Administration degree from the Keller Graduate School of Management of DeVry University in Atlanta, Georgia, USA, in the year 2000.
The African Tourism Board provides aligned advocacy, insightful research, and innovative events to its members. In partnership with private and public sector members, ATB enhances the sustainable growth, value, and quality of travel and tourism to, from, and within Africa.
The association provides leadership and counsel on an individual and collective basis to its member organizations and is expanding on opportunities for marketing, public relations, investments, branding, promoting, and establishing niche markets.
The ATB is currently involved in tourism security and wellness summit in member countries, PR and marketing, media outreach, trade show participation, road shows, webinars, and MICE Africa.
The official launch of the organization is planned for later this year.
To learn more about the African Tourism Board, how to join and get involved, click here.