The African Tourism Board is a public-private partnership with one strong message. This message is to tell the world that Africa Tourism is becoming one destination and is wide open for business. Africa is a safe continent and welcomes tourists, investments, and partnership with open arms. Africa Tourism Board is also welcoming tourism leaders from around Africa and the rest of the world with open arms to bring leadership, innovation and investment opportunities.
Tourism leaders are sensing this drive for Africa to grow together. Leaving politics behind and by attracting tourism leaders to join this new platform to cut through the chase. African Tourism Board is all about increasing business, investments and positive awareness for the often forgotten continent.
As one of the first sponsors and founding member, The iFREE Group in HongKong is a global company pioneering new ways to stay connected in the world of travel and mobile communications.
From international calls and data roaming solutions to Wi-Fi connectivity and unique travel products, the iFREE Group has set a goal to break down barriers and bring the world closer together, and Africa is definitely on their agenda.
The newly formed African Tourism Board is based on the latest initiative put in place by the International Coalition of Tourism Partners (ICTP)
Travel media loves Africa and it shows. In one month journalist and publications from all corners of the world became friends of the media supporting the African Tourism Board.
The African Tourism Board is just a short month old and had put a call in for founding members. An active discussion is unfolding. Only today African Tourism Board already welcomed 100 new members and many more are eager to become pioneers in this movement for Africa, by Africans with the support of the world.
The Association provides aligned advocacy, insightful research, and innovative events to its members.
- In partnership with private and public sector members, African Tourism Board (ATB) enhances the sustainable growth, value, and quality of travel and tourism to-from-and-within Africa.
- The Association provides leadership and counsel on an individual and collective basis to its member organizations.
- The Association is expanding on opportunities for marketing, public relations, investments, branding, promoting and establishing niche markets.
- The ATB Tourism security and wellness summit in Sierra Leone and planned for three more countries.
- PR & Marketing, Media outreach
- Trade show participation
- USA Road shows
- MICE Africa
Members are currently registered in the following countries:
- Congo (Rep of the)
- Côte d’Ivoire
- Reunion (France)
- Sierra Leone
- South Africa
ATB is in the process to announce an initial board of African Tourism Leaders and is in the process to integrate ongoing activities by other African Tourism partners under one roof.
The search for a CEO already started and name brand tourism celebrities are responding.
The organization already came a long way from the first announcement published by eTurboNews on April 6, 2018.