UNWTO and the Petra National Trust partner to promote sustainable tourism

A Memorandum of Understanding (MoU) has been signed by UNWTO and the Petra National Trust (PNT) with the aim to promote sustainable tourism policies in cultural tourism, to develop capacity building and knowledge sharing, and to conduct educational actions. The agreement was signed in Beijing, on the occasion of the recent First World Conference on Tourism for Development.    

The MoU was signed by UNWTO Secretary-General, Taleb Rifai, and the President of PNT’s Board, HRH Princess Dana Firas

“The work developed by civil society organizations on the protection of heritage is a fundamental part of the tourism sector, and essential for the design and implementation of sustainable tourism initiatives involving and benefiting local communities. This agreement builds upon this principle,” said Mr. Rifai during the signing ceremony. 

“This partnership agreement marks a new milestone for the Petra National Trust and will serve as the framework for joint cooperation between us. PNT will work closely with UNWTO to place preservation of culture and heritage at the centre of tourism development, and to expand PNT’s innovative cultural education and awareness programmes to local communities internationally.  We thank UNWTO for their support and endorsement and look forward to a most fruitful partnership,” said HRH Princess Dana Firas.


Additional information: 

Petra National Trust is Jordan’s oldest non-profit governmental organization for the preservation of national cultural heritage with a focus on the World Heritage Site of Petra.

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