African Tourism Board leaders were invited to Zimbabwe for a fact-finding mission and were afforded the opportunity to participate in a discussion with the Zimbabwe Minister of Tourism, Priscah Mupfumira.

This was discussed yesterday with Ms. Likukuma Rita, acting Chief Executive of Zimbabwe Tourism Authority; African Tourism Board VP Cuthbert Ncube; and ATB CEO Doris Woerfel at the Indaba travel industry show in Durban, South Africa.

Zimbabwe has a rich history of untapped tourism products like the Great Zimbabwe National Monument, and the ruins of Great Zimbabwe – the capital of the Queen of Sheba, according to an age-old legend. They are a unique testimony to the Bantu civilization of the Shona between the 11th and 15th centuries.

Likukuma Rita was passionate to work with the African Tourism Board on the Transfrontier Conservation Projects and other important developments close to Zimbabwe Tourism development.

The African Tourism Board VP voiced his excitement to closely work with Zimbabwe. He said, “The African Tourism Board is looking forward to Zimbabwe officially joining our board.”

Founded in 2018, the African Tourism Board is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from, and within the African region. For more information and how to join, visit africantourismboard.com.