Jamaica’s Tourism Minister charges CHICOS to encourage investment in experiences
Jamaica’s Minister of Tourism, Hon. Edmund Bartlett says for the Caribbean Hotel Investment Conference and Operations Summit (CHICOS) to be truly relevant to the region it must look beyond investments in accommodation and encourage investment in experiential marketing arrangements that will keep the Caribbean competitive and cutting edge at all times.
Minister Bartlett pointed out that while 15,000 rooms are to be constructed in the next five years, “the essence of tourism for the Caribbean is not about building more rooms, it is about building the capacity of the region to absorb the demand that tourism brings.”
“This capacity resides in our ability to invest more in the experiences that are consumed by the visitor because those experiences tend to be local and these local experiences are owned by the people of the region. It is that ownership of the indigenous experiences that allows for the retention of the dollar in our space,” he noted.
The Tourism Minister was giving the main address at the CHICOS press launch yesterday (May 7) at the Terra Nova Hotel, Kingston. The conference, considered a must-attend annual event for anyone interested in tourism and hospitality in the Caribbean, will be held from November 14-15 at Secrets Resorts in Montego Bay.
Pointing out that people travel to fulfil their passions, Minister Bartlett noted that 88% of the world travels for food experiences and 42% of travelers’ total expenditure is on food while 67% of the world travels for shopping experiences. Health and wellness, sport and entertainment and knowledge were some of the other passion points that motivate people to travel.
“So I want to encourage you in planning the conference to pitch the supply side – what the tourist consumes when they get to the destination. Hotel rooms and accommodation are only the places where visitors sleep. The tourist does not travel to sleep. So sleeping is not the issue; the issue is experiences,” Minister Bartlett said, noting that this was how the Ministry was able to increase the tourism dollar retention from 30% to 40.8% in the last three and a half years.
In his address, State Minister in the Ministry of Industry, Commerce, Agricultural, Hon. Floyd Green said that while the tourism sector continues to show rapid annual growth, there have also been deliberate and prioritized key initiatives to facilitate local and foreign direct investments to drive growth of the Jamaican economy, including the tourism sector.
One of these initiatives is the National Investment Policy (NIP), which once finalized will act as a comprehensive policy framework to guide the development, administration and monitoring of the investment community. The other initiatives are implementation of the National Business Portal (NBP), an online platform that will house the Business-to-Government (B2G) online interface for all Government entities involved in the investment or business facilitation process as well as a drive to achieve a Top 10 rank in the 2021 Doing Business Report (DBR).
The two-day conference will bring together some 300 regional and international delegates, including governmental representatives, developers, bankers, tourism officials, hotel industry leaders, to explore possibilities for hospitality development in Jamaica and in the wider Caribbean.
Jamaica Promotions Corporation (JAMPRO) is a planning partner for the conference along with AM Resorts, HVS Global Hospitality Services and Apple Leisure Group. Sponsors include the Jamaica Tourist Board and the Tourism Enhancement Fund.
Investing in Tourism Sustainability Conference: Dr. Taleb Rifai Chair
The inaugural Investing in Tourism Sustainability Conference will open in Sunny Beach, Bulgaria Ma 30-31. It will focus on investment in tourism in Bulgaria and Southeast Europe.
The Tourism Sustainability Conference will serve as a Tourism Investment platform bringing together Policy Makers, Tourism Ministers, Project Owners, Investors, and the tourism and hospitality business sectors from Bulgaria, Southeast European countries and global tourism stakeholders.
The event will be hosted by the Ministry of Tourism of the Republic of Bulgaria in partnership with ITIC and InvesTourismwhich is under the Chairmanship of Dr. Taleb Rifai the Former Secretary-General of the UNWTO
It will contribute to shaping the future of travel and tourism by opening new business opportunities through innovative moves. This event will be focused on tourism development and investment in Bulgaria and Southeast European countries while addressing the issues and challenges faced by the region.
The inaugural of this Conference in Sunny Beach, Bulgaria will attract over 400 public and private sector leaders interested in investment and development of the travel and tourism sector as a prime engine for future economic growth and as a model that can promote self-employment among the local communities in both Bulgaria and Southeast European destinations.
As pointed out by Hon. Nikolina Angelkova, Minister of Tourism of the Republic of Bulgaria: “Tourism in this region of Europe is growing rapidly with over 120 million tourists in 2018 and total tourism receipts of USD 118.8 billion which accounted for around 11.7% of total GDP for the Southeast Europe countries. Bulgaria alone attracted over 9.2 million tourists and total tourism receipts was USD7.6 billion last year. Moreover, the enormous development potentials lying untapped within Southeast Europe represents a grand avenue for new investment opportunities within travel and tourism acting as prime engine of future economic growth and as a model of development that can promote self-employment among the local community in both Bulgaria and the Southeast European destinations.”
The conference will also be a forum for participants to discuss opportunities of mutual interest and initiate potential partnerships and alliances in investments in sustainable tourism developments up to projects’ fruition.
The conference has garnered high interest in the region and internationally and has attracted the participation of regional and Mediterranean Tourism Ministers namely:
- Mr. Gari Capelli, Minister of Tourism of Croatia
- Mrs. Elena Kountoura, Minister of Tourism of Greece
- Mr. Rasim Ljajić, Deputy Prime Minister and Minister of Trade, Tourism and Telecommunications of Serbia
- Mrs. Majd Shweikeh, Minister of Tourism and Antiquities of Jordan
- Mr. Kreshnik Bekteshi, Minister of Economy Republic of North Macedonia
- Mr. Haitham Mattar, CEO Ras Al Khaimah Tourism Development Authority
- Mrs. Rania Al-Mashat, Minister of Tourism of Egypt
- Mr. Konrad Mizzi, Minister of Tourism of Malta
This demonstrates the high level of commitment and involvement of the respective Governments and Policy Makers to develop the tourism industry as the Key engine of growth of the economy in this region.
The other main guests will feature Her Royal Highness Princess Dana Firas who is also the President of the Board of Directors of the Petra National Trust and a UNESCO Goodwill ambassador, Dr. Taleb Rifai, Former Secretary-General of UNWTO. The Conference will also a line-up of high-caliber speakers and delegates such as Tourism Leaders, International Hotel Brands, Tourism Project Owners (SEE) having new projects to showcase, Investors, Investment Banks, Private Equity Firms to network and making new partnerships.
The event will be moderated by Rajan Datar, an award-winning broadcaster and presenter of the BBC.
The Partners of the events are the Ministry of Tourism of Bulgaria, ITIC, InvesTourism and Helena Resort.
South Africa Tourism Ministry and African Tourism Board Officials meet and agree with SA President Cyril Ramaphosa
African Tourism Board Vice President Cuthbert Ncube today at Indaba in Durban met with the Honorable Deputy Minister of Tourism for the Republic of South Africa, Elizabeth Thabethe; Her Excellency Ms. Lulu Marry Theresa Xingwana, the South African Ambassador to Ghana, Vice President Pamella Matondo of Women in Business & Tourism Africa; and Ms. Eunice Ogbugo, the President of Women in Business & Tourism Africa.
They threw their weight behind a more cohesive approach within the Tourism sector, as this is the only industry that breaks the barriers by its economic factors.
Deputy Minister of Tourism Thabethe previously served as the Deputy Minister of Small Business Development. She was born on September 26, 1959 and has been a Member of Parliament since 1994. She completed a Certificate in Economics from the University of South Africa (UNISA) and completed her Advanced Diploma in Economics from the University of the Western Cape (UWC). She was a Co-coordinator of the East Rand Women’s League RTT structure; a member of the ANC National Parliamentary Caucus, Gauteng Provincial Whip; and a House Whip from 1996 to 2004. She chaired the Portfolio Committee on Environmental Affairs and Tourism between 2004 and June 2005 but was also a Member of the Committees on Labour and Trade and Industry.
All agreed that tourism plays an important roll on local, national, and international levels, although it shouldn’t form the core element of a community’s economy, but it should be better suited to play a supplementary role to help diversify community economic activities.
They further agreed tourism has become a source of income generation for many communities seeking ways to improve their livelihoods.
The Deputy Minister pointed out that tourism and its impacts is a multidimensional phenomenon that encompasses economic, social, cultural, sports, ecological, environmental, and political forces.
The sense of community plays an important role in fostering communities and may enhance long-term sustainability as a broad basis for Tourism development planning.
The Deputy Minister’s sentiments were echoed by the ambassador, who said that Africa should echo with one voice as a united force and in particular in bringing their synergies together and breaking the barriers of segmentation.
The Deputy Minister has vast experience both in the public and private sectors.
Unrelated, but sharing the basic concept and theme of the African Tourism Board as a one destination Africa, the idea of such a United Africa was also mentioned by the President of the Republic of South Africa His Excellency Cyril Ramaphosa in his closing remarks for Indaba in which he emphasized the need of bringing Africa’s jewels in one basket and packaging them. He said Africa has the most majestic scenery from the ancient Sahara desert, to the mountain highlands, to the Savan grasslands, to the southern continent where the Indian Ocean meets the Atlantic in a confluence of beautiful water activity, and to the 135 World Heritage sites in Africa.
The President emphasized the need to embrace Education Tourism and Health Tourism as well as Religious Tourism as a basis for people to build their travel around.
The President said, “Tourism is a new gold ready to be explored in Africa. Tourism is an industry that has tremendous potential for further growth and job creation.”
The African Tourism Board is planning to follow up with the Deputy Minister shortly to explore her support of ATB.
Jamaica’s Tourism Minister will deliver remarks at launch of Caribbean Hotel Investment Conference and Operation Summit
Jamaica’s Tourism Minister, Hon Edmund Bartlett will deliver remarks at the launch of the Caribbean Hotel Investment Conference & Operations Summit (CHICOS).
The event brings together nearly 300 regional and international investors and operators, as well as the region’s leading decision makers.
Attendees network and discuss the region’s markets and possibilities, while analyzing the most important trends that can impact their investment decisions.
The 2019 staging will take place in Montego Bay, Jamaica from November 14 – 15.
WHAT: Launch of the Caribbean Hotel Investment Conference and Operations Summit
WHEN: Tuesday, May 07, 2019 beginning at 10:00 a.m.
WHERE: The Pavilion, Terra Nova All-Suite Hotel, 17 Waterloo Rd, Kingston
Safertourism.com: Tourism Security will be an issue in 2020
The 26th Las Vegas International Tourism Safety and Security Conference in 27 years was concluded last week. Next year a whole new concept of tourism security conferences is in the making.
The new face in 2020 will reflect the changing times as tourism security continues to be an issue around the world.
The weekly riots in Paris and the recent terrorist attacks in Sri Lanka demonstrate once again just how sensitive the tourism and travel industries are to the needs of security and safety (S&S). Professionals in S&S debate these issues with a great deal of emotion not only among themselves but also with their colleagues from all aspects of the travel and tourism industry. Slowly the travel industry’s many components are becoming ever more sensitive to the fact that every S&S decision is a business decision. Because not everyone can attend a tourism conference in this month’s issue of Tidbits, we present to you some of the ideas regarding tourism and security developed over the past two decades.
The ideas found below, come from past conferences and are meant to stimulate creative thought among those who work in the travel industry. These suggestions are not meant to be specific for any one particular locale or business nor are they an exhaustive list of problems or solutions. When thinking about security for your place of lodging, community or tourism business, consider some of these ideas:
-Define the problem(s). All too often tourism and travel professionals are so overwhelmed by issues of S&S that they fail to define which problems are central for their locale or business. At past tourism conferences some of the major safety and security problems the delegates defined were: the need to protect tourists not only from crimes against them but also from acts of terrorism. Delegates addressed safety issues such as: outbreaks of infectious diseases such as meningitis, ways to protect tourists from legionnaires disease and aids, methods to assure pure food and water. Speakers and delegates from around the world agree that for tourism to prosper, it must create travel possibilities in which the problems such as: diarrhea and typhoid cease to threaten the visitor. The delegates also recognized that the hospitality industry needs to be prepared to deal with natural disasters such as earthquakes and floods, as well as man-made problems such as traffic accidents and equipment failures. It was suggested that as the world is so varied, that tourism professionals must define those problems that are most pressing for their own region and/or business and develop methodologies that fit local budgets and cultures.
-Identify problems that will impact tourism/travel moving into the third decade of the twenty-first century. Not only should current problems be addressed but it behooves the S&S professional to anticipate problems that may not yet have occurred. Past Conference speaker have identified some of the problems that may also be future problems. For example, over the past years speakers and delegates have spoken about the need to insure consumer privacy while still maintaining a proper level of safety and security, determine what are acceptable levels of risk, develop cross-cultural safety and security standards, and demonstrate the impact of safety and security to administrator’s worried about profitability. The issue of personal privacy has become especially important in an age of cyber breaches and identity theft.
– Relate issues of safety and security to travelers’ choice of destination. To demonstrate the importance of S&S to the bottom-line, S&S professionals need to demonstrate how safety and security issues impact the traveler’s choice of destination, develop correct and universally accepted measurement standards and be prepared for a range of threats such as: attacks by youth gangs, political conflicts that become acts of violence against the travel and tourism industry, acts of money laundering, internet fraud, and ever-evolving high-tech crimes.
– Determine who has responsibility to protect, inform, and to educate the public. All too often, the travel and tourism industry has simply assumed that S&S is someone else’s responsibility. Over the almost past three decades our speakers have spoken about issues such as:
- Do S&S responsibilities fall only to private enterprise or should governments also be involved?
- How much victim assistance should hotels, attractions and restaurants provide when an incident occurs?
- Does the tourism industry have a right to seek assistance from other sources such as governments and still maintain its independence as a private industry?
- Is the tourism industry private, public or a hybrid industry?
- Who should define and implement travel and tourism victim protection and assistance?
- Who will oversee the implementation of these policies and determine if they are effective?
Regarding tourism safety and security past speakers have also formulated such concerns as:
- How much about a security situation should be made public?
- How is a balance created between educating the public, working with the media and still not harming the local travel and tourism industry?
The above questions are important research topics and it has been the conference’s hope that the ideas expressed in this current conference and in years passed will lead to a number of practical solutions including:
- The need to train all people working in the travel and tourism in matters of safety and security, whom and how much training is needed?
- Assuring that travel and tourism officials understand the risks involved in ignoring these problems,
- Sensitizing law enforcement agencies and the media to the issues of travel safety and security,
- Developing model crisis plans, devising and adopting international signs and pictograms that relate to tourism safety and security,
- Developing an inventory of the best practices in the field,
- Studying and then implementing “victim advocacy” programs as used in the travel and hospitality industry from around the world.”
The challenge to the travel and tourism industry will be to translate these ideas into actions, and to take turn the hope of a safer and more secure tomorrow in to a reality. In 2020 tourism security will enter will be prepared to create new lessons and ways that tourism professionals can meet not only the challenges of yesterday but also of tomorrow.
More on Dr. Tarlow and travel & tourism security: www.safertourism.com
African Tourism Board and Durban ICC: Working together on Sustainable Development Goals
At the ongoing Indaba travel industry trade show in Durban, African Tourism Board Vice President Cuthbert Ncubemet with Lindiwe Rakharebe, the Chief Executive Officer of the e Inkosi Albert Luthuli International Convention Centre Complex in the city center of Durban, KwaZulu-Natal, South Africa.
ATB VP Ncube said: “Our discussion centered on a need for a more robust approach in aligning so much diversity in terms of products from the region that can play a catalytic role that will see all countries in the region working together towards achieving the Sustainable Development Goals. Tourism plays a pivotal roll in fulfilling these.
Lindiwe Rakharebe holds a Bachelors Degree in Management Leadership and is credited to have contributed immensely to the success of Durban ICC. The Center has won several awards under her leadership as Africas leading Meeting and Conference Centre and is rated among the world s top client-rated convention centers.
She sees the African Tourism Board playing a more direct and positive roll in acknowledging the need for a more inclusive synergy in the region. She suggested moving to a more strategic partnership in hosting African Tourism Board conferences.
Lindiwe Rakharebe proudly added: “The convention center prides itself as Africa’s leading convention center and offers the largest flat floor, column-free, multi-functional event space in Africa.
Today’s meeting was a follow-up discussion after our article: Durban loves African Tourism Board and Africa wins
Founded in 2018, the African Tourism Board is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from, and within the African region. For more information and how to join, visit africantourismboard.com.
Durban loves African Tourism Board and Africa wins
Durban loves African Tourism Board, and the African Tourism Board loves Durban.
Durban is the official host of the largest travel industry trade show in Africa, Indaba, that opened yesterday. Sibusiso Mngoma, Senior Manager, Information & Tourism Sevices at Durban Tourism wants African Tourism Board to hold its first conference in this multi-cultural showpiece of a global destination.
This was discussed in a meeting with African Tourism Board Vice President Cuthbert Ncube and CEO Doris Woerfel yesterday.
The Zulu Kingdom, or the Province of KwaZulu-Natal (KZN) in South Africa has a devout following throughout continental Africa. Nowhere else in the world will one find such a unique fusion of raw natural beauty, modern sophistication, cultural diversity and pulsating energy – all in the most breathtaking natural setting.
Durban has become the hub of Tourism with its diverse cultural products, a Province that has a rich cultural history.
African Tourism Board interim chairman Juergen Steinmetz commented from the U.S: “This South African multi cultural city is the ideal place for all of Africa to come together and celebrate the beauty of the African continent as one destination. Thank you to our CEO and VP to open the doors for our young organization to get to know Sibusiso Mngoma and his team in KwaZula-Natal. We will certainly consider this generous offer.”
Cuthbert Ncube added: “Durban Tourism suggested to host us during the Month of September 2020 if we are ready, being the month of Tourism.”
Founded in 2018, the African Tourism Board is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from, and within the African region. For more information and how to join, visit africantourismboard.com.
Zimbabwe Tourism invites African Tourism Board leaders to a fact-finding mission
African Tourism Board leaders were invited to Zimbabwe for a fact-finding mission and were afforded the opportunity to participate in a discussion with the Zimbabwe Minister of Tourism, Priscah Mupfumira.
This was discussed yesterday with Ms. Likukuma Rita, acting Chief Executive of Zimbabwe Tourism Authority; African Tourism Board VP Cuthbert Ncube; and ATB CEO Doris Woerfel at the Indaba travel industry show in Durban, South Africa.
Zimbabwe has a rich history of untapped tourism products like the Great Zimbabwe National Monument, and the ruins of Great Zimbabwe – the capital of the Queen of Sheba, according to an age-old legend. They are a unique testimony to the Bantu civilization of the Shona between the 11th and 15th centuries.
Likukuma Rita was passionate to work with the African Tourism Board on the Transfrontier Conservation Projects and other important developments close to Zimbabwe Tourism development.
The African Tourism Board VP voiced his excitement to closely work with Zimbabwe. He said, “The African Tourism Board is looking forward to Zimbabwe officially joining our board.”
Founded in 2018, the African Tourism Board is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from, and within the African region. For more information and how to join, visit africantourismboard.com.
African Tourism Board met Mozambique to assist after double cyclone
African Tourism Board Vice President Cuthbert Ncube and CEO Doris Woerfel yesterday met with Marta Lucas in charge of PR, marketing, and communication for the Mozambique Tourism Board. The meeting took place at the ongoing Indaba travel show in Durban, South Africa.
Mozambique recently suffered major losses after it was hit by a double cyclone. Marta Lucas said, “The African Tourism Board is seen as a voice in the region, and we’re pleased to soon join this important initiative.”
The African Tourism Board is working with Mozambique on options to assist the country during this difficult time and the rebuilding of their travel and tourism industry.
Founded in 2018, the African Tourism Board is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from, and within the African region. For more information and how to join, visit africantourismboard.com.
Zambia wants African Tourism Board to implement inclusiveness approach
African Tourism Board (ATB) CEO Doris Woerfel and Cuthbert Ncube, the new Vice President of ATB, met with Mwabashike Nkulukus, the Marketing Director of the Zambia Tourism Agency, today at Indaba, the largest travel industry trade show in South Africa, currently taking place in Durban.
Cuthbert Ncube told eTurboNews: “We had a very successful meeting and agreed on a need to a more synergized approach in the Southern African region.”
Zambia is calling for the African Tourism Board to implement and drive the inclusiveness approach. Priding Zambia with its geographic advantage location linking with 6 African nations, it is ideally situated to cooperate in the field of travel and tourism and every region’s exclusive products.
Mr. Mwabashike emphasized the need to have a brotherhood approach to help Africa to understand its full potential. The Zambia Tourism director was in full support of this great initiative and was looking forward to being part of the African Tourism Board.
In 2014 Mr. Nkulukusa joins the Zambia Tourism Board with over 10 years of industrial experience predominantly in the global tertiary education and tourism markets. His recent roles included that of Marketing Manager at the Australian Institute of Business and Technology (AIBT), Business Development Manager at the Zambia Centre for Accountancy Studies (ZCAS) and Tourism and Investment Marketing Lecturer at the Zambia Institute of Diplomacy and International Studies (ZIDIS). Among other qualifications, Mr. Nkulukusa holds a Postgraduate Diploma in Marketing from the Chartered Institute of marketing (CIM) and an MBA in Global Corporate Strategies from Cyprus. He is also a fellow and member of the Zambia Institute of Marketing (ZIM) and CIM respectively. ATM is confident that Mr. Nkulukusa brings to the Zambian tourism industry and its stakeholders elaborate experience, dedication, and passion as he has demonstrated throughout his career.
Founded in 2018, the African Tourism Board is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from, and within the African region. For more information and how to join, visit africantourismboard.com.