As a global leader of the travel and tourism industry he published a statement after signing the Book of Condolences at the Turkish Embassy in Harare.

He wrote: To the bereaved families on the heinous terrorist attack perpetrated at Ataturk/Istanbul Airport on 28th June, I extend my most sincere condolences, on behalf of ZIMBABWE Tourism, and UNWTO Commission for Africa, as it’s Chairperson.

The Global Community is once again reminded that an attack on one of us, is an attack on us all, and none of us is safe from this universal scourge of terror, which has Tourism as it’s softest target. As we advance towards 2017, the International Year of Sustainable Tourism for Development, this should invite a global response to the most critical success factor for sustainable tourism: Security , and implore on us a call to action to stem and put an end to what is now arguably the most potent threat to the revolution of our contemporary times: Travel.

We must refuse to succumb to fear and send a very clear message that civilized society will not be cowed into submission by fear and abort citizen diplomacy symbolized by the world’s 1.2 billion peace ambassadors , in global arrivals.