UNWTO appoints Shaikha Mai Bint Mohammed Al-Khalifa as Ambassador of the International Year of Sustainable Tourism for Development
The President of the Bahrain Authority for Culture and Antiquities and Chairperson of the Board of the Arab Regional Centre for World Heritage, Shaika Mai Bint Mohammed Al-Khalifa, has been appointed as Special Ambassador of the International Year of Sustainable Tourism for Development 2017.
In the resolution that adopts the Year, the UN General Assembly specifically stresses how tourism can foster “better understanding among peoples everywhere, leading to a greater awareness of the rich heritage of various civilizations and bringing about a better appreciation of the inherent values of different cultures”.
The ceremony, conducted at the Headquarters of the World Tourism Organization (UNWTO) in Madrid, Spain, praised the role that Shaikha Al-Khalifa has played in advancing culture as a key component of tourism development in Bahrain and the Middle East, through the Arab Regional Centre for World Heritage.
“Your Excellency is an example for all of us in the work she does in Bahrain to promote and protect culture, to link tourism and heritage and to bring culture to life” said UNWTO Secretary-General, Taleb Rifai, in the ceremony.
“It is an honor to be selected as an ambassador to UNWTO in this special Year of Sustainable Tourism for Development. I believe that now more than ever tourism and culture have a vital role to play in promoting peace and understanding and in encouraging a dialogue between civilizations, not walls between nations. Coming from the Arab region, the cradle of civilizations and the home to many of the world iconic heritage sites; a region traditionally known for its hospitality and acceptance of the other, I believe that cultural tourism can be an effective tool for sustainable development. Tourism add an economic value to the historical value of all cultural sites, it creates jobs, revitalize crafts and generates revenues for people wherever they are. I also believe that tourists enjoying a cultural tourism experience, they themselves become the best ambassadors of what the Arab World has got to offer,” said in her intervention Shaikha Mai Bint Mohammed Al-Khalifa.
Shaikha Mai Bint Mohammed Al-Khalifa will join as Ambassadors of the International Year of Sustainable Tourism for Development 2017 Juan Manuel Santos, President of Colombia, Ellen Johnson Sirleaf, President of Liberia, Talal Abu-Ghazaleh, Chairman of Talal Abu-Ghazaleh Organization, Michael Frenzel, President of the Federal Association of the German Tourism Industry (BTW) and Huayong Ge, CEO of UnionPay.
Former UN chief Ban Ki-moon honoured as champion of tourism
The United Nations General Assembly has designated 2017 as the International Year of Sustainable Tourism for Development. For the duration of 2017, the global UN community, across all nations and agencies, will focus on the critical role of Tourism as a vehicle for global unity, opportunity and sustainable advancement of the economies, societies, cultures and environments.
To mark this milestone year for the Tourism sector, Dr. Taleb Rifai, Secretary-General of UNWTO, visited Seoul on 22 March, in order to pay tribute to Mr. Ban Ki-moon as the 8-th Secretary-General of UN, in recognition of his valuable support and commitment, to the work of UNWTO in promoting sustainable tourism for peace, development, and poverty alleviation, during his ten-year tenure as 8th UN Secretary-General.
An award ceremony was co-hosted by UNWTO and Seoul-based UNWTO ST-EP Foundation at the Seoul Arts Center, in honor of Mr. Ban, in presence of Dr. Rifai, the Korean Acting Minister of Culture, Sports and Tourism Mr. Song Soo-keun, the Chairperson of the UNWTO ST-EP Foundation and UN SDGs Advocate Ambassador Dho Young-shim, and members of the diplomatic community in the Republic of Korea.
Introduced by Ambassador Dho, Dr. Rifai delivered a speech in honor of Mr. Ban and his dedication to the UN and global causes including human rights, sustainability and peace. Dr. Rifai also reminded the audience that Mr. Ban, during his tenure as the top official of the UN, had visited UNWTO, the youngest of the UN specialized agencies, several times. His first visit to Spain as UN Secretary-General on June 5, 2007 was to visit UNWTO headquarters in Madrid.’
Mr. Ban delivered an impressive speech on the important role of the tourism industry, stressing that it ‘serves as ambassador of culture and mutual understanding, peace, reconciliation, tolerance and mutual respect. Focusing on the great potential of tourism to contribute to international development and poverty elimination, Mr. Ban included in his remarks a message of thanks to Ambassador Dho and the UNWTO ST-EP Foundation for its activities aimed at fostering sustainable tourism towards the achievement of the UN Millennium Development Goals (MDGs) and then the Sustainable Development Goals (SDGs) which include ending poverty in all its forms everywhere by 2030.
Sighting one important example of the organisation’s efforts in upliftment of communities, Mr. Ban referenced the Thank You Small Library (UN SDGs TYSL) initiative spearheaded by the ST-EP Foundation, with a total of 180 small libraries established around the world. Mr. Ban praised its contribution to ‘so many young children who otherwise without this would have nothing to do’. He added that his wife had the opportunity to visit UN SDGs TYSLs on several occasions.
Finally, Mr. Ban also shared with the audience his personal and sincere hopes around the aspirations of the people of the Republic of Korea for Amb. Dho’s candidacy to be the next Secretary-General of UNWTO. He added that he had ‘great confidence and trust as a personal citizen of Korea that she can be the absolutely right leader for the UNWTO in these changing and challenging times to promote tourism and by promoting tourism we can expect more peaceful societies’.
Currently seven candidates are competing for the highest post in world tourism; Ambassador Dho Young-shim is the only Asian and female candidate among the seven candidates. The decision will be made in May 2017 by the UNWTO Executive Council for ratification by the UNWTO Membership in September.