Opinion

Statement by Hon. Dr. Walter Mzembi at Pretoria dinner hosted by South Africa Tourism Minister

At an event held in Pretoria, South Africa, toasting the new South African Tourism Minister Thoko Xasa on her birthday, Ms. Xasa announced her government’s endorsement of the Hon. Walter Mzembi, Minister of Tourism and Hospitality Industry for the Republic of Zimbabwe and current Chairperson of the United Nations World Tourism Organization (UNWTO) Regional Commission for Africa, as the next Secretary General for the UNWTO.

Hon. Mzembi and Minister Xasa

African ambassadors on the UNWTO Executive Council turned out for the event, and in full force reinforced the position of the South African Development Community (SADC) and African Union (AU) to support Dr. Mzembi for the UNWTO Secretary General post, along with ambassadors from North African countries and the Middle East, Egypt, India, Tunisia, Saudi Arabia, and United Arab Emirates.

Following is a transcript of Dr. Mzembi’s speech:

Honorable Minister of Tourism of the Republic of South Africa,

My Dear Sister, Cde Thoko Xasa,

Members of Team Tourism South Africa,

Excellencies Ambassadors and Members of the Diplomatic Corps – including His Excellency Cde Isaac Moyo, Ambassador of Zimbabwe to the Republic of South Africa,

Distinguished Guests,

Ladies and Gentlemen,

First of all, allow me to express my profound gratitude to Her Excellency, Honorable Thoko Xasa, for the honor she has bestowed upon myself and my delegation, in arranging this dinner event tonight.

Yesterday, we were in far distant Thailand, participating in the World Travel and Tourism Council. The day after tomorrow, we will be in Lucerne, Switzerland, attending the World Tourism Forum. Then to Azerbaijan – current Chair of the UNWTO Executive Council – and, finally, on to Spain for the election of the new UNWTO Secretary General on 12 May.

Our campaign has taken us literally across the entire world over the past 12 months.

The core of my campaign strategy has been to visit each and every single one of the 33 member countries of the Executive Council – to explain, in person, my vision for the future development of global tourism under the umbrella of the UNWTO if I am fortunate enough to be elected to head that Organization come 12 May.

That world-wide engagement has helped me to shape my vision in a manner which I believe accurately reflects the concerns, hopes and aspirations of the vast majority of UNWTO member states as they look to UNWTO to deliver greater and more effective value in terms of the leadership it provides in this increasingly important economic sector.

I am the only candidate who has approached this election in such a comprehensive, face-to-face manner. The vision of leadership and direction I offer, therefore, goes way beyond the desk-top, cut-and-paste proposals of several of my competitors: it is a vision derived from a personal, pretty near exhaustive engagement with all regional groupings of the UNWTO, and with every single member of the Executive Council.

If I have concentrated on the Executive Council, it is because it is this body, these 33 member states who, on May 12, will cast their secret ballots to produce a Secretary General-elect.

The Executive Council will then propose the name of that Secretary General-elect to the next meeting of the UNWTO General Assembly, where he or she will have to garner a two-thirds majority endorsement of the 157 members of the Organization.

I am an African. I carry the unanimous endorsement of all 15 SADC member states as well as that of all 54 (at the time) member states of the African Union. So, in seeking the leadership of the UNWTO, I bear first and foremost the hopes and aspirations of the entire African Continent: a burden I am proud and very honored to bear.

But, way beyond that, as a global candidate for a global Organization, my vision speaks to all corners of the globe, to all players within our multi-faceted industry and to all communities whose lives can be and indeed are being improved by way of the growth and development of tourism in all those facets.

Unlike all other candidates, I unashamedly represent Change. I present myself as an Agent of Change. And I do so on the basis that our industry – Tourism – and the international context in which it operates is beset, today, by a matrix of complex, highly intricate challenges quite unlike those which it has had to confront at any stage in the past decades.

As Tourism leaders in our respective countries, we too have to change – to adapt to those challenges. And, change too is required at the very apex of global tourism – at the UNWTO.

Gone are the days when the UNWTO required a skilled marketer and communications guru to speak for global tourism: what is required now are the skills and competences of a global diplomat: a leader who can gain access to high offices across the world: who can effectively raise the profile, the voice and the relevance of an Organization which, hitherto, has been somewhat peripheral in terms of visibility and impact within the broad UN system.

The current Secretary General’s term of office expires at the end of this year. And so there will be a new Secretary General as from January 2018. With your support, I very much hope it will be me.

It is vitally important – if the UNWTO is to grow and to fulfil the essence of its mandate – and to respond effectively to these fast-changing circumstances – that the right individual be elected to succeed Dr. Rifai, the current Secretary General.

I believe I am that individual: and I am honored indeed humbled by the faith and confidence reposed in me by the entirety of Africa’s political leadership in endorsing me as Africa’s candidate for the top UNWTO job.

Being in this elective race, for me, is an idea whose time has come! The world is indeed transforming, and CHANGE is confirmed as the only constant; we should never fear change but glean from it ideas. Nor should we fear renewal but see in it an opportunity for regeneration: and, together, we should embrace ” growth with equity ” as a business philosophy. For if we do not, the “bottom three billion” will remain tethered to poverty, a sure threat to globalization and an inevitable gain for nationalism.

Indeed, increasingly at the international tourism conferences I attend, key-note speakers and world leaders openly characterize the future environment as one “besieged by the growing winds of far-right nationalism and unilateralism; the impact of migration, the growing ” fear” leading to closed borders and the application of travel advisories or travel bans as political tools.

How, in such circumstances, do we sustain the enormous gains already made in promoting and facilitating seamless travel, and how do we further enhance the impressive performance of our industry – which, in percentage terms, continues to outperform global average economic growth?

The answer, as I have indicated, lies in transformative leadership!

As Tourism leaders, we have long agreed that enhanced connectivity or connectography is the solution to our challenges.

It starts first with a connected leadership. Are we connected to political and corporate boardrooms, and to communities?

One of my key objectives is to reassert shareholder interest in the UNWTO. To reposition and repackage our sector for better understanding and greater brand visibility.

They are:

Firstly – Administrative and Governance Reforms

UNWTO is primarily state-membership driven, I intend to sign-up the more than 40 countries which still remain outside the UNWTO, including a number of countries which used to be members but withdrew because they simply failed to see the value of such membership. I intend to re-generate that value and to make membership a MUST for all. A universal organization is one which has clout.

I intend to broaden and diversify categories of membership: to create space for the 4 ‘C’s – Cities, Commonwealth, Communities and Companies.

I intend to devolve activity away from Madrid to the Regional Commissions. They have to be more active, more visible and more connected to the Regions and the Communities they represent.

I intend to ensure that the many Resolutions we take as UNWTO are actually implemented and followed-up upon.

I intend to ensure role clarity, to re-assert the intergovernmental agency leadership of the UNWTO, and to reinforce the role of the Private Sector as driver of the tourism industry; with UNWTO facilitating growth of the industry in close alignment with the agreed SDG framework.

I intend to reform the Secretariat. It must be more reflective of the broad membership of the Organization; and it must be more gender sensitive.

The attendant benefit from the above thrust shall be Inclusivity – Tourism for All.

Secondly – Sustainable and Responsible Tourism

Without peace, there can be no sustainable development: indeed, no development at all.

My candidature pledges an irrevocable commitment to the designation of Tourism as a Peace Sector; to be prioritized and facilitated by National Governments. No cause, or ideology should take precedence over or be used to undermine the facilitation of legitimate tourism travel.

I shall seek to broaden the definition of “Security” beyond just Terrorism, to include Climate Change, Natural Disasters, Pandemics, Child Sexual Abuse and even what I term Bio-Diversity Terrorism – Poaching.

I will conclude the Global Convention on Ethics and Responsible Tourism. And I will work against the politicization of travel advisories and travel bans: these are simply No-No’s from a Tourism perspective.

My candidature represents a strong commitment to the SDG’s: a commitment which, during my tenure, will go beyond mere theory and rhetoric to practical implementation by way of innovative resource mobilization and creative fund-raising.

Thirdly – Resource Mobilization and Tourism Funding
The UNWTO Mandate and Charter empowers the Organization to explore this area. Up until now, we have been content to take the easy path, relying on membership subscription payments and occasional benevolence from the richer member states, to fund the Organization’s activities and programs.

I would like to do more and, without departing from that mandate – indeed actually enriching it – I would want for the Organization to be able to better and more effectively respond to the developmental aspirations of member states. They, quite rightly, expect more from their membership, and would welcome some ‘out-of-the-box’ thinking with regard to resource-mobilization and fund-raising for sustainable tourism development.

Global financial flows must extend themselves to tourism infrastructure. The business-development focus of a future UNWTO is to eliminate frictions and to allow smooth flows of capital and, ultimately, connectivity.

Leveraging the very chief indicators of our sector – namely the number of tourism ARRIVALS, TOURISM EXPENDITURE and SUSTAINABILITY – should enable us to make a credible case for the creation of a Global Tourism Fund, similar to Global Funds established for other sectors.

Think-tanking around this and engaging in extensive consultations with developmental agencies and other financial systems within the UN suggest that we are already late in terms of developing and pushing this concept for consideration by our global leadership during the forthcoming UNGA as it celebrates the IYSTD.

Whatever the outcome of the forthcoming UNWTO election, I believe we must initiate a creative work program around this idea.

Connectivity, be it infrastructural, electronic, digital or virtual, is the revolutionary agenda of our times and, with it, comes the growth of tourism.

Fourthly and Finally – Repositioning and Rebranding of the UNWTO

This is an essential component of my vision.

It is clear to me and indeed to many others with whom I have engaged during my year-long campaign, that, in terms of value-addition and relevance, the UNWTO has probably reached its zenith.

Fewer and fewer Ministers are attending Regional Commission meetings, or the Executive Council meetings. They simply do not see the value of such high-level participation. Even as Tourism Ministers, they have other, more important things to do. And so, inevitably, it is the Secretariat – functionaries – who have ‘captured’ our Organization.

And, as a consequence, it has plateaued as a technical agency, number-crunching, analyzing statistics and work-shopping its way through life – having little if any real policy or political relevance or impact within the broader UN system.

I am committed to changing this: to repositioning and rebranding the Organization within the UN system, and at national Government, Private Sector and general community levels as well.

This is why my candidature was the first to challenge internal succession: to reassert shareholder interest in the Organization. And I think we can be pleased with the result – namely a floodgate of candidates from outside the Organization, inspired, I would like to think, by my own call for “renewal”.

A solid foundation has been laid by previous Secretary Generals, most of all by the incumbent, Dr. Taleb Rifai – who leaves a remarkable and lasting legacy in his wake. But the next stage requires us to accept that the environment we are stepping into has changed, and that it requires a different caliber of leadership to successfully navigate those changed and changing tides.

As we enter this final stage of the electoral race, we are six candidates. Let fair and decent competition allow the best of us to emerge as the next leader.

Honorable Minister, Excellencies, Distinguished Guests,

Once again, I submit that my candidature more than responds to the requirements of such leadership and that my professional and academic qualifications, the experience and expertise I have gained, and the passion, energy and drive I bring to the table more than equip me to serve global tourism to the benefit of all: and, in so doing, to justify the confidence shown in me by our collective African leadership as they put me forward to lead the UN World Tourism Organization.

My current mandate as Tourism Minister of Zimbabwe bears testimony to the tough training and preparation I have had to go through to reposition Zimbabwe after a decade of disagreement with some sections of the International Community. Whereas Zimbabwe was once a ‘to-be-avoided’ destination, it is now very much a ‘must-see’ destination: as confirmed by the 2015 New York Times in its 52 Must Visit Report. Earlier this year, the prestigious Conte Naste Traveller Magazine placed only two African countries in its global top 17 destinations – Zimbabwe at No 13 and Rwanda at No 14.

Arguably the highlight of that repositioning process and indeed of my career as Tourism Minister, and the most celebrated endorsement of brand Zimbabwe, was the hosting, in 2013, of the 20th UNWTO General Assembly at the Victoria Falls: an opportunity extracted from the midst of adversity by way of careful and sensitively managed diplomacy.

Honorable Minister, Excellencies, Distinguished Guests,

I am ready to lead global tourism.

Thank you again for this great honor. Thank you for your kind attention.

May God Bless you All.

I Thank You

News

Tourism stakeholders gather to support the development of the Western Silk Road

The city of Alexandroupoli, in Greece, has hosted the 1st International UNWTO Western Silk Road Workshop held on 26-27 April 2017. The event was jointly organized by UNWTO, the Ministry of Tourism of Greece and the region of Eastern Macedonia and Thrace. The workshop is the first practical step of an initiative, developed by UNWTO in cooperation with the European Commission as part of the ‘Enhancing the Understanding of European Tourism’ Project.

The Western Silk Road Tourism Development Initiative aims to revive and redefine Silk Road heritage located throughout the European or Western section of the historic Silk Road routes. By involving many different partners throughout Europe, this novel initiative aims to strengthen and diversify the tourism offer of Western Silk Road destinations as well as enhance regional cooperation and cross-border partnerships.

Three panels integrated the Workshop that focused on the challenges and opportunities to develop the Western Silk Road as a trans-national tourism route, on the marketing potential of the Route, and on the practical steps needed to be taken in order to ensure the project’s long-term success and viability. As part of the discussions, a Western Silk Road Work Group has been established in charge of guaranteeing a coordinated approach.

As expressed by UNWTO Secretary-General, Taleb Rifai, “in present times, and building upon a natural and cultural wealth spanning thousands of years, we are in a position to reject harmful global tendencies and revive a route capable of transforming the way we think about and relate to travel. I can think of no better place to host an event focused on European Silk Road heritage than Greece – rightly considered one of the cradles of Humanity”.

Tourism unites people and nations. It promotes stability, peace and growth. It builds bridges of cooperation and opens-up roads to prosperity. Thus, we are pleased to support the organization of the first international workshop, as part of this excellent Western Silk Road initiative,” mentioned the Minister of Tourism of Greece, Elena Kountoura, at the Opening of the Workshop. “.”

Attended by the Governor of Eastern Macedonia and Thrace, the Mayor of Alexandroupoli and the Secretary-General of the Greek National Tourism Organization, the Workshop counted upon excellent feedback from a wide range of international stakeholders from the tourism sector and beyond, including tour operators, universities, cultural route representatives and stakeholders from the creative arts, such as the Silk Road Folklore Dance Festival and the Silk Road Film Festival.

Important input was also contributed by UNWTO Affiliate Members, TripAdvisor, Destination Makers, the Fundación Turismo Valencia, the World Federation of Tourist Guides Association (WFTGA), the Greek Guiding Association and the Ministry of Culture and Tourism of Iraq, that addressed the potential of cultural and religious tourism.

Aegean Airlines, who shared its actions in promoting route development and connectivity across the Silk Road, the Chamber of Evros and the Tsiakiris Silkhouse supported the event.

The conclusions of the Workshop will be further concretized at the 2nd International Western Silk Road Workshop, which will take place in Bulgaria at the end of June 2017.

Opinion

UNWTO Campaign: Silence is not a sign of weakness

The Honorable Dr. Walter Mzembi spoke out.  In a conversation at the just concluded global summit for the World Travel and Tourism Council (WTTC) in Bangkok, he provided WorldTourismWire with a well-thought through statement.

WorldTourismWire invites candidates to a debate on our platform based on vision, fairness, and respect. WorldTourismWire is looking forward sharing vision statements with our audience of top-level travel and tourism professionals in the public and private sector. Candidates click here and submit your statement.

Silence is not a weakness summarizes what Dr. Mzembi response is to feedback received by other candidates. “For me, it’s about vision and nothing else but a vision.”

Hon Dr. Waler Mzembi: The reason why you will never hear from me on responses to the besmirching of my name, country , President and Continent by other Candidates which is happening quite often in public and private in Candidates’ sales pitch about their suitability over mine, is because of the cause which is greater than the distractions.

I bear the burden of a Continent and other developing, emerging and developed economies elsewhere that seek relevance and robust growth with equity from this sector. The bottom three billion whom we must move out of poverty leveraging on this peace sector to become the future traveling middle class is my call.

Their brief for me is to connect travel to the trade and investment value chain with its attendant opportunities in their countries, and because of this understanding, I am not burning bridges by pushing my candidature ‘at all cost’ as if there is no other action taking place between our countries in other spheres.

I am not behaving as if there is no tomorrow because l treat everyone with dignity and respect. There is a tomorrow beckoning, with lucrative opportunities whose master key is travel. How then do we become effective keys if we insult countries, their governing structures, and citizenry if at all we wish to preside over this sector?

Where is the decorum and humility, consistent with this sector which demands from us, respect of each other at a personal level and let alone compliance with resolutions and decisions of multilateral institutions from our own regions?

How will we and can we be taken seriously to preside over a UN Agencies governed through resolutions and decisions if we disrespect and show disdain to other people, our own home and regional processes especially those we participated in and still want the world to believe a lie?

This is not for me to answer but clearly the voters, the Executive Council Members, the very people whose conscience and per degree is greater than cheap political scorings. Why do country legacy issues only matter now when in the intervening period between Elections we are comfortable not only to receive up to date subscriptions from those we besmirch but are hosted by them at the highest levels, turn out in our large numbers and proclaim destinations safe and secure.

The 20th Session UNWTO General Assembly in Victoria Falls in 2013 described as ” best ever” being the case in point. This was prepared with the collaboration of South Korea providing the benchmark and why thereafter throw stones!

Which country in the world is free of legacy issues and can we, with a clean conscience, throw stones at the others?

It goes without saying that those who live in glass house should not throw stones. Why in a civilized world are we not able to judge people on their own merits, integrity, craft competencies and positive attitude that are key in the deployment for higher offices? It is not enough in my view to deploying one on the basis of one’s own country brand for which it is not the one that delivers for the membership yearning for better and more.

About the same time, candidates move around the world attacking other countries instead of selling their own vision for global tourism.  Their home Governments will be pressing for bigger picture deals for their countries from the same.

If this Campaign was structured to allow Debate ” American Style”, then all this polemic and backbiting would be avoided by way of greater transparency and an equal opportunity to respond- again on the basis of the superiority of ideas and vision.

Are candidates apprised of these issues or press for employment against all odds by the UNWTO oblivious of diplomacy, in itself, a serious attribute for the next Secretary General given the array of problems characterizing the environment through which global tourism will glide through?

So, yes my cause is greater and I am not about to be prompted into media ping pongs designed to create sympathy on” isms”, race color, creed, sexual orientation, and preferences etc.

Being in this election in itself is an idea whose time has come, and it is ideas for the growth of global tourism for all in a sustainable manner which we must weigh from each candidate not how much we are able to manipulate the fourth estate to cast aspersions on each other in the most despicable manner.

I, for the record, have never attacked any candidate or their country of origin in public or private, and the nearly 33 countries of the Executive Council I have visited will bear witness to my thrust.

For me, it’s about vision and nothing else but a vision. It is Vision which should separate us not the sophistication of manipulative tendencies one shows to those countries and to the Media who already know anyhow and are able to discern cheap propaganda and Vision for the sector that they all expect to present to them and give them the confidence of what each one of us can offer.

Members are mature enough to know what they want without undue propaganda influence against one another, which l think has no place in this sector.

I will continue playing my game above the current fray, based on my vision and may the best Candidate win!

News

UNWTO Commission for Africa analyses the potential of Chinese tourism in the continent

The capital city of Ethiopia, Addis Ababa, has recently hosted the 59th Meeting of the UNWTO Commission for Africa. Held between 18-21 April, the Commission included a High-level Meeting on Chinese Outbound Tourism to Africa, where regional representatives debated the potential that the sector brings to the continent.

Attended by 21 tourism Ministers from the African continent, the UNWTO Regional Commission for Africa has become the best platform to discuss tourism trends in the continent and the potential that Chinese tourism can induce at regional level. The attendees also included Edmund Bartlett, Minister of Tourism, Entertainment of Jamaica and Hongtao Wei, Vice Chairman of the China National Tourism Administration

The 59th edition of the Commission was complemented by a key interactive session on the International Year of Sustainable Tourism for Development which is being celebrated worldwide through 2017.

“We all come out of Africa, and went on to inhabit the world, making Africa the first source market in history. Africa is the future and Ethiopia is the soul and heart of Africa” said UNWTO Secretary-General Taleb Rifai, opening the event. UNWTO Secretary-General received a Recognition Award from H.E. Mr. Muktar Kedir, Minister of Good Governance of Ethiopia to highlight his legacy to promote tourism as a driver of economic growth, inclusive development and environmental sustainability.

During his intervention, Mr. Muktar Kedir, described his country ´as a unique land where the earliest ancestors of human beings first walks upright, we honestly expect Ethiopia to be one of the prime choices of tourists in the near future that makes them feel safe and enjoy their stay in this yet un explored land´, he said. The Commission served to motivate African Member States to undersign the African Charter on Sustainable and Responsible Tourism as well supporting the African Caravan on Sustainable and Responsible Tourism led by Morocco through activities to be organized and celebrated during the campaign of the International Year.

China has become a major investor in the African continent, contributing to infrastructure development and reshaping the economic landscape, and is the world´s largest outbound market since 2012 after recording double digit growth in expenditure every year since 2004. The meeting witnessed a high level of participation not only from African governments but also private sector stakeholders who discussed the dynamics of the Chinese outbound market together with ways to provide guidance for policies and strategies to African Member States, Chinese stakeholders and African businesses.

The event was a combination of keynote presentations from UNWTO, IVY Alliance Tourism Consulting, AVIAREPS and International Civil Aviation Organization (ICAO), interactive panels and roundtable discussions.

The Commission was informed that the 60th CAF will be hosted in Chengdu China within the framework of the 22nd Session of the General Assembly, to be held in September 2017. In addition, members of the Commission unanimously welcomed Nigeria´s expression of interest to host the 61st CAF to be held in 2018.

Opinion

David Scowsill to leave WTTC in June 2017

The World Travel & Tourism Council (WTTC) announces the departure of David Scowsill, President & CEO, after six years at the helm of the organisation.

During his tenure as the third President in the 26 year history of WTTC, he has taken the organisation to new heights, championing the private sector views in high level governmental discussions and promoting the sustainable growth of Travel & Tourism.

“It has been a privilege to lead WTTC, representing the global interests of the private sector of Travel & Tourism, through advocacy with governments around the world. The membership of the organisation has doubled in the last period, but more significant has been the work with governments at all levels on the key strategic issues for the sector,” said Scowsill. “By making this announcement now, the Executive Committee has time to identify a successor and to work through a smooth transition in leadership. Working with a very talented team, we have consolidated the position of WTTC as the authority in the sector, whether through research, advocacy, or the impact of the Global Summits. I now look forward to focussing on new opportunities, knowing that I am leaving WTTC in great shape.”

David Scowsill has been President & CEO of WTTC since October 2010. Amongst the highlights of his time, the public/private partnership with UNWTO has produced 84 meetings with Presidents and Prime Ministers, where messages about the importance of the sector have been directed to these key leaders. As founder and Chairman of The Global Travel Association Coalition, he ensured that the travel industry spoke to governments with One Voice on the key issues – from travel facilitation and terrorism, to infrastructure development and environmental sustainability.

Prior to WTTC, he served as Chairman or Director with various companies, working for six years in Private Equity and Venture Capital to execute a number of deals across the industry. He was Chief Executive of Opodo and the Minit Group, after holding executive and board positions at Hilton Hotels, American Airlines and British Airways.

“The Executive Committee thanks David for his service and is very appreciative of the many contributions he has made to the mission, growth and success of the sector over the past 6 years,” said Gerald Lawless, Chairman, WTTC. “Under his leadership and vision, WTTC is clearly positioned as the private sector authority on Travel & Tourism, reflected in the calibre and geographic diversity of the membership group. During this transition period it will be business as usual, as the Executive Committee works to identify a successor.”

Opinion

Korean UNWTO Candidate Dho Young-shim issued appeal to tourism ministers

The election date for a new UNWTO Secretary General are getting closer, and the suspense who will be the next leader of the global tourism industry is getting stronger.

Korean Candidate Ambassador Dho Young-shim and her running Mate Carlos Vogeler today issued this appeal to ministers of tourism voting at the upcoming  executive council meeting.

Excellency

In just a matter of days, one of the most important decisions for the future of global tourism will be taken at the 105th session of the UNWTO Executive Council. May 12th, 2017 is when 33 Executive Council Members will propose a successor to Dr. Taleb Rifai as the next UNWTO Secretary General.

This recommendation cannot be taken lightly – there is too much at stake. Starting from day 1 of taking office, the new Secretary General must build on the invaluable work of Dr Rifai, maintaining and enhancing the support and cooperation achieved with governments, businesses, academia, the UN system, other International Organisations, NGOs, and travellers worldwide.

As you yourself know, the role of tourism in global development – poverty alleviation, sustainability, unity, inclusivity, peace and stability – is too important for leadership risk-taking. Making the right choice demands focus on candidate vision, credentials and character. The world of tourism depends on it.

From the outset of our candidacy, we are very grateful to you for having listened to our approach to the next leadership of the Organisation, which offers a combination of stability and renovation. Together, we will respectfully and responsibly build on the legacy received, injecting an enhanced level of energy and strategic mobilisation to take the Organisation to new heights.

Our candidacy as a team “ticket”, a woman and a man of different, yet complementary professional paths and accomplishments in the tourism sector, and from two regions of the world distant from each other, yet clearly determined to work together, is unique. Our combination is a perfect fit as a team, and our experience with UNWTO will ensure our effectiveness from day one. Over the past twenty years we both have been intimately associated to the Organisation, both externally and internally.

By choosing us the Secretariat of the UNWTO will be headed for the first time by a woman, and by someone from Asia, the second region of the world by its tourist activity after Europe, which has held the post of Secretary-General on three out of five occasions.

Importantly, the fact that we both come from the G20 and the OECD economically advanced countries – the Republic of Korea and Spain – enhances our ability to strengthen UNWTO membership, bringing back to the UNWTO the industrialized countries that are currently distant from the organisation or even those that were never with us.

Our partnership reflects our vision: one of a strong, delivery-focused UNWTO, championing global Tourism as a key enabler to fulfilment of the greater global growth agenda. Our immediate priorities will be:

Structure:

  • To establish a lean, agile & delivery-focused structure with the necessary transparency of internal processes and resource allocation, together with sound financial management and effective generation of voluntary contributions.
  • To increase and strengthen the membership body, using our network of high-level connections as OECD countries and also within the UN System.
  • To adopt a customer relationship policy for members to reach high satisfaction levels and loyalty, and instil a sense of pride in being a UNWTO Member.

Strategy:

  • To define priority projects / themes, especially with regard to new marketing trends, as well as new tourism markets and tourist profiles, with a special focus on the main outbound markets
  • To amplify efforts toward an increased facilitation of travel in a safe, secure and seamless manner. We will propose to use the privilege UNWTO possesses as a specialized agency of the UN, to put the two issues of tourism visas and travel advisories to the ECOSOC, in accordance with the agreement linking the two institutions.
  • To assist Small Islands States as well as coastal States, to apply sustainable development models to their fragile environments and to the low level of diversification of their economies
  • To promote women empowerment and gender equality in tourism
  • To pay a special attention to social tourism, promoting universal access to travel and leisure for vulnerable groups: seniors, disabled people, indigenous communities or disadvantaged groups
  • To encourage the development of Public Private Partnership initiatives among members
  • To make UNWTO an exemplary organization for sustainable development solutions and environmental and societal practices, and develop partnerships around climate change, green growth, etc.
  • To advance in the use of technology for smart destinations and the new concepts of digitalization applied to Tourism, identifying opportunities for members, including analysing, processing and application of big data, virtual reality, augmented reality for better understanding, planning and optimizing the visitors´ experiences.
  • To assist members in destination management and improving competitiveness and attractiveness, and defining standards, in terms of environment and quality of services at the destination level 

Intelligence:

To strengthen the research capacity of the Organisation producing a wealth of studies for advocacy purposes, including:

  • accurate measure of the economic and social effects of sustainable tourism with a methodology that cannot be questioned and all the necessary indicators
  • resources allocated by countries and destinations to marketing, branding and promotion activities to be able to design a global marketing model for measuring the impact and the efficiency of promotional campaigns on foreign markets
  • domestic tourism to better understand its nature and measure its impact
  • issues and impacts related to “private services on digital platforms”, inaccurately identified as “collaborative/sharing economy” incl. consequences on more traditional components of the travel industry
  • evolution of some niche markets including business tourism / MICE, cultural tourism, shopping tourism, urban tourism, cruises, adventure tourism, youth tourism, health & wellness tourism, religious tourism, gastronomy and wine tourism, as well as rural tourism and mountain tourism and evaluate the tourism impact of major sports and cultural events.

 

The Executive Council’s choice identification and proposal of the next Secretary General of the UNWTO needs to focus on competence in Tourism, for Tourism. The future of the UNWTO and wider UN system’s ability to utilise Tourism as a critical tool for development of nations, as well as fulfilment of the SDGs, depends on the Executive Council Members choosing carefully and responsibly the most capable and experienced leadership.

Together we must ensure it is a future defined by leadership before leaders.

We thank you.

Dho Young-shim                                                                                                     Carlos Vogeler

News

Tourism key for economic growth and diversification in the MENA region

Tourism can be a key driver of the growth and economic diversification for the Middle East and North Africa region concluded the 2017 Ministerial Forum organized by the World Tourism Organization (UNWTO) and the Arabian Travel Market (ATM) under the patronage of H.E. Eng. Sultan bin Saeed Al Mansoori, Minister of Economy of the United Arab Emirates. Yet, maximizing the power of the sector requires increased regional cooperation, prioritization of tourism in the national agendas and building resilience and sustainability (Dubai, United Arab Emirates, 24 April, 2017).

Moderated by CNN Becky Anderson, the UNWTO/ATM Ministerial Forum concluded that the main priorities for the region include human resources development, public/private sector cooperation, connectivity, technology and sustainability.

Issues on discussion included the development of domestic tourism by engaging repeat travellers, the support to innovation and entrepreneurship, the need to improve the quality and ‘perception’ of tourism employment, visa facilitation, intra-regional connectivity and the measurement of tourism’s impact through the recently launched UNWTO Initiative on Measuring Sustainable Tourism (MST).

Participants further recalled that much of the growth of the sector comes from the high level of support at policy level it receives from many countries in the region as a tool to diversify oil-based economies.

H.E. Mohammed Khamis Al Muhairi, Under-Secretary of the Ministry of Economy, UAE, said that tourism has proven to be one of the main pillars of economic and social development in various countries. He pointed out that the MENA region has strong potential to become one of the world’s leading tourist destinations due to its extensive tourism attractions. He added that the region’s countries are at the threshold of a new phase of tourism growth which requires greater cooperation to ensure the maximization of opportunities offered by this sector. He also noted the need to consolidate partnerships at the government and private levels to overcome obstacles to their efforts to enhance the competitiveness of their respective tourism sectors and make the most of tourism’s impact on their growth and development.

Mr Al Muhairi further stated that “tourism is a top priority under the development policies of the UAE, revealing that the sector contributes 12.1% to the national GDP and accounts for around 10.4% of the domestic labor market”. “Investments to the sector exceeded AED 26 billion in 2016, a year which saw the number of visitors to the UAE reaching 24.8 million with total spend of about AED 110 billion”, he added

Commending the UNWTO/ ATM Ministerial Forum for providing an important platform for discussing the best ways to enhance the contributions of tourism to the development objectives of the UAE and other countries in the region he emphasized how the forum reflects the UAE’s keenness to support the global efforts to make tourism one of the pillars of sustainable development.

“Despite all external shocks, the Middle East and North Africa tell one of tourism’s biggest success stories. A story that brings an immense opportunity to make tourism a pillar of economic diversification, job creation and sustainable development in this region” said UNWTO Secretary-General, Taleb Rifai.

“Today’s meeting is an opportunity to identify the priorities of tourism policy for the MENA destinations, strengthen regional cooperation and public-private partnerships that prepare the region to welcome the 195 million international tourist arrivals – almost triple the present volume of 72 million – forecasted by UNWTO for 2030. ” he added.

Simon Press, Senior Exhibition Director, ATM, said: “The Middle East is developing at an extraordinary pace as countries diversify from a dependence on hydrocarbon receipts. As such it is vital leaders in the region continue to find new ways of capitalising on tourism growth built on sustainability.

“The UNWTO & ATM Ministerial Forum provided an effective platform for stakeholders across the industry spectrum to identify the opportunities, as well as the challenges, that currently prevail throughout the region.”

The Middle East received 53.6 million international tourist arrivals in 2016. Arrivals decreased an estimated 4% with very mixed results among the region’s destinations. International tourist arrivals to North Africa grew by 3% to 18.6 million.

Note for Editors: Speakers at the Ministerial Forum included Shaikh Khaled Bin Hmoud Al Khalifa, Executive Director for Bahrain Authority for Tourism and Exhibitions, H.E. Mr. Mohamed Yehia Rashed, Minister of Tourism of Egypt, H.E. Mr. Avedis Guidanian, Minister of Tourism of Lebanon, H.E. Mrs. Maitha Saif Majid Al Mahrouqi, Undersecretary, Ministry of Tourism of Oman, H.E. Mrs. Salma Elloumi Rekik, Minister of Tourism and Handicrafts of Tunisia, H.E. Mr. Khalid Jasim Al Midfa Chairman of Sharjah Commerce and Tourism, Development Authority, United Arab Emirates, H.E. Mr. Haitham Mattar, CEO of the Ras Al-Khaimah Tourism Development Authority, United Arab Emirates, Dr. Abed Al Razzaq Arabiyat is the current Managing Director, Jordan Tourism Board, Mr. Adel Al Redha, Executive Vice President & Chief Operations Officer, Emirates Airline, Mr. Vijay Poonoosamy, Vice President, Etihad Airways, Mr. Antonio Peña, Director, JSF T&T School, Mr. Abdullah Bin Nasser Al Dawood, CEO, Al Tayyar Group, Mr. Ivan Jakovljevic, Travel Industry Director, MENA region, Google, Mr. Yousef Wahbah, Partner & Leader, Real Estate & Hospitality, MENA region, Ernst & Young, Mr. Antonio Lopez de Avila, Director Tourism Innovation Centre, IE (Instituto de Empresa), Spain, Mr. Carl Obst, Director, Institute for the Development of Environmental-Economic Accounting and Mr. Antoine Medawar, Vice President for the MENA Region, AMADEUS

Opinion

UNWTO Secretary General election: African Union urges Alain St.Ange to withdraw

One African Candidate is the message for the African Union to the upcoming election for a UNWTO Secretary General. Questioning the move to have a second candidate by the Seychelles has caused great confusion. It triggered an urgent call fir the African Union to appeal to the Republic of the Seychelles to withdraw the candidature of Alain St.Ange.

Her Excellency, Dr Amani Abou-Zeit, the African Union Commissioner for Infrastructure, Energy,and Tourism  from Ethiopia submitted this urgent letter to the ministers in charge of tourism from the following African countries: Congo, Uganda, Ethiopia, Cameroon, Sierra Leone, Zambia, Ghana, Morocco, Nigeria, Zimbabwe, Niger, Kenya, Gambia, Benin, Burkina Faso, Sudan, Angola, the Democratic Republic of Congo. They met on the sidelines of the 59th UNWTO Regional Commission for Africa in Ethiopia from 18-19 April 2017, to deliberate on the candidature and deployment of Hon. Dr. Walter Mzembi to contest the post of Secretary General of the UNWTO.

The Ministers noted the importance of Africa voting as a bloc through its representatives in the Executive Council constitutes by Angola, Ghana, Kenya, Mozambique, Seychelles, Tunisia, Morocco, the Democratic Republic of Congo, South Africa, and Zambia.

In order to maximize Africa’s chances to win this important post, Africa should remain united behind the candidature of Hon. Dr. Walter Mzembi, whose candidature was unanimously endorsed by the Southern African Development Community and African Union Summits in March 2017 in Gaborone, Botswana, and in July 2016 in Kigali, Rwanda, respectively.

The Minsters are concerned with emergence of Mr. Allen St.Ange from Seychelles as a candidate cognizant of the fact that Seychelles participated in all the processes of SADC and the AU to reach the decision for a single African candidate in the person of Hon. Dr. Walter Mzembi.

At our meeting with your esteemed self as the African Union Commissioner for Infrastructure, Energy, and Tourism, on 20 April 2017, we agreed to escalate the matter to the Chairperson of the AU Commission in order for him to raise the matter officially with the Government of the Republic of Seychelles, and share with it the disadvantage of having another candidate coming from Africa contrary to the consensus decision of the African Union Heads of States and Governments. It is envisaged that with support from the other regions, and a solid vote by African countries in the Executive Council, the African Union candidate stands a better chance to win this position.

By this letter, we are therefore appealing to the Chairperson of the African Union Commission to approach the Republic of the Seychelles to put the interest of Africa first and to withdraw their candidature and work with Hon. Dr. Walter Mzembi in order for Africa to enhance its chances of winning this position.

We thank you in advance for your urgent attention to this matter in view of the fact that the election are to take place in Madrid, Spain from 11-12 May 2017.

Signed by C.R. Banda,
Minister of Tourism and Arts of the Republic of Zambia
Authorized signatory on behalf of the Ministers responsible for Tourism listed above.

 

Opinion

UNWTO Secretary General Candidate Dho: Now is the time for action

The curtain is lowered on the 59th meeting of the UNWTO Commission for Africa by the United Nations World Tourism Organization (UNWTO), in Addis Ababa last week. This was the case not only for Africa but also for the ongoing campaign for the election of a new UNWTO Secretary General.

The nominee will be nominated by the UNWTO Executive Council at its 105th session to be held on May 11-12 in Madrid, Spain. The UNWTO General Assembly will take the final decision. The next General Assembly will be held  September 4-9 in Chengdu, China.

The article of the statute of UNWTO says that the position of Secretary-General is one of great importance, requiring the highest standards of efficiency, competence, and integrity, as well as a firm commitment to the values and principles of the Organization. Candidates presented should have proven leadership and managerial abilities, extensive experience in international relations, and strong diplomatic and communication skills.

The Rome based eTN correspondence Mario Masciullo attended the Ethiopian conference and had a chance to speak to Ambassador Dho Young-Shim, the candidate for the Republic of Korea.

Ambassador Dho told eTN: ” Having been playing a frontline role in tourism at a global level for the past 4 decades and operating within the UN and UNWTO for over twenty years, I am the Chairperson of the ST-EP Foundation. ST-EP is UNWTO’s response in focusing on the elimination of poverty through tourism. The ST-EP Foundation is now in its final days of UNWTO custodianship in accordance with a decision taken in 2013 by the UNWTO Executive Council and its membership at the UNWTO General Assembly.

The question posed could have sounded provocative: “Madame Dho, why do you want to run for the UNWTO’s top job?”

“Knowing from first-hand experience the challenges and opportunities for tourism across all regions of the world, especially tourism’s ability to elevate nations for the benefit of all citizens, I’m firm in my belief that with the right leadership, tourism can finally get the attention, support, and resources needed to operate as a key part of the global growth agenda”, was Dho’s response.

In her own words, Ambassador Dho is clear in her convictions: “We live in challenging times. We all see it. All around. People are struggling to find hope.”

No country is able to get away from the troubles that the world is experiencing, whether in their economy, or amongst their people. This generation has never been so challenged in how to create a future for all to come together, peacefully, and with a feeling of personal value. At the same time, I see, I know, that tourism offers a way for people, whoever they are and wherever they live, to have hope. Tourism creates jobs. It creates stability. And it naturally creates identity. I know the difference that makes to creating opportunities for countries to build a future for the better of all. Tourism must be seen and used a part of the solution to global growth and development. Now is the time for action. No more words. Action”

For this reason, Ambassador Dho views the position of UNWTO leadership holistically. Dho emphasizes: “It’s not about me. It’s about the UNWTO global tourism community. We all together, are working to bring the world to a better place, one where people can recognize and celebrate their value, and the value of others. As Secretary General it will be my job to empower others so that tourism can be applied to lift up people and places across the world, making economies stronger, societies stronger. As Secretary General, it will be my job to unlock the power of tourism as a force for good for all. But I cannot do this alone. No one can. It must be a team effort”.

As stated by the Ambassador of Foreign Affairs of Korea in Spain at the formal presentation of this nation’s chosen candidate: Together, Madame Dho, with her chosen Deputy, Carlos Vogeler, a well known and respected leader of and friend to global Tourism, offer a unique combination of global expertise, experience, insight and exposure.

“My country is confident in their exceptional ability to lead the UNWTO, and its membership, to a position of even greater importance and impact within the Tourism sector, and wider global community.” Concludes Madame Dho.

Opinion

Friends of All, Enemies of None equals Tourism for All

There is a simple formula for UNWTO candidate Alain St. Ange competing for the post of the United Nations World Tourism Organization Secretary General: “Friends of all, enemies of none equals tourism for all”

The run for the post of the new Secretary-General for the United Nations World Tourism Organization is in full swing. Candidates from Brazil, Colombia, Georgia, Seychelles, South Korea, Zimbabwe are competing for the highest post in travel and tourism. Among them the former minister of tourism from the Indian Ocean Republic of the Seychelles.

Tourism is the number one industry in Seychelles, and the person competing for the UN post managed to almost single-handed put Seychelles on the map of global tourism and was widely praised as one of the most successful and outspoken ministers of tourism. He is Alain St. Ange.

Friends of all, enemies of none. This has been the message Alain St. Ange transmitted to the world when he was a minister of tourism. He said: “The Seychelles is the only country on the globe where anyone can arrive with no visa.”

After St. Ange entered this campaign he added to his message of ‘Tourism for All’ – to rid the industry of discrimination, in terms of race, religion, gender, sexual preference, disability, politics etc. He is the only candidate that had actively reached out to LGBT travelers and his country is now welcoming this group with open arms.

St.Ange was one of the first thinking about entering the UNWTO Secretary General race, but backed out due to local political issues in the Seychelles and came back unexpectedly. This has caused a conflict with the African Union. The Seychelles is a member of AU, and the organization voted anonymously to support the Hon. Walter Mzembi as the African candidate for the race of the UNWTO. Just last week this endorsement for Mzembi caused African Union officials to ask St.Ange to back out of the race and support the Zimbabwe candidate.

Africa never had a UNWTO secretary general. The highest post within the UNWTO from Africa is currently held by Elcia Grandcourt. She is from the Seychelles and works asthe regional director representing Africa at UNWTO. Previously Ms. Grandcourt was the head of the Seychelles Tourism Board.

Despite the pressure, Alain St. Ange, however, stands firm in continuing his global campaign for the highest post in tourism. Tomorrow he will be leaving to attend the WTTC Summit in Bangkok and after that, he is to participate in a panel at the World Economic Forum in Switzerland.

St. Ange campaign approach is unique. He puts a big emphasis in reaching out to the private industry and media. This got him a record number of endorsements from many private companies in the Seychelles and abroad. It also got him good visibility in publications, TV and radio, including a session with CNN Richard Quest.

Alain recently said in an interview with Travel Daily that tourism and insecurity do not go hand in hand. He wants to make this one of the pillows in his vision for tourism.

Second is sustainable tourism. He said: “The UN and the UNWTO have been preaching this cause, but now it is time to work with member states to push the point across.”

St. Ange wants tourism to be seen as good custodians of what destinations have been blessed with. Sustainable tourism will promote long-term tourism and will work for countries to alleviate poverty and help bring a climate of peace. Louis D’Amore founder and president of the International Institute for Peace Through Tourism has been a great fan.

As all candidates have said, St.Ange also wants to enter into discussions with countries who are not members of the UNWTO to invite them to the table. “We have but one tourism industry and we need to see the world work together to grow that tourism cake for everyone to benefit in return.”

St. Ange wants to decentralize the UNWTO Madrid headquarters with the opening of satellite offices in regions and key countries.

The Seychelles manifesto summarizing St.Ange ideas names as “other key points”  to immediately open cross-sectorial meetings with private sector organizations such as WTTC, PATA among others on the one side, the UNWTO, UNESCO, ICAO, UNEP etc on the second side, and the press on the third side.

“This will see ministers of tourism, civil aviation, and internal affairs sit together and look at security, and also air access issues.”

“Secondly it is again an extension of sustainable tourism where training is looked at with member states to ensure that regions have good hotel and tourism academies where languages are also taught. Training brings job satisfaction and creates additional value for people in tourism destinations. ”

“Thirdly to look at communication and marketing with member states. This will look at standards and value-for-money, but also the question of “What is Tourism?” and help countries move away from the connotation that tourism is a hotel or excursion. We need to replace this concept with the country being the tourism and to look at the infrastructure, cleanliness, culture, people etc.”

Yes, it matters that the USA and Great Britain, Australia, Singapore among others are not members of the UNWTO. We have one tourism industry that encourages people to cross borders and be a tourist so we need to sit together and develop strategies together. The world is today small because of easy air access and the ability to communicate as will. We need to be innovative and ready with trends and challenges and it is together that we can be better prepared. As SG I will actively try to bring non-member countries into the fold.

“I want to be remembered as having made a difference and having become the spokesman for tourism wherever a success story is developing or a disaster has occurred.”