World Travel and Tourism Council to Collaborate With Jamaica for Global Conference
KINGSTON, Jamaica; August 22, 2017: Minister of Tourism, Hon. Edmund Bartlett says, the World Travel & Tourism Council (WTTC) is to collaborate with the Government of Jamaica in the staging United Nations World Tourism Organisation (UNWTO), Government of Jamaica and World Bank Group Conference on Jobs & Inclusive Growth: Partnerships for Sustainable Tourism, being held in November at the Montego Bay Convention Centre, St. James.
During his recent trip to London, Bartlett met with the WTTC’s Senior Vice-President of Government and Industry Affairs, Helen Marano, who expressed strong collaborative support for the historic conference. This is in tandem with widening global support for the conference from major international institutions such as the World Bank and the Inter-American Development Bank.
According to Minister Bartlett, one of key expected outcomes from this global conference is the Montego Bay Declaration. “At the end of the conference, there will be the compilation of the Draft Montego Bay Declaration. From this will flow an action plan for tourism destinations to follow, as well as the publication of the second volume of the UNWTO Global Report on Public Private Partnerships,” explained the Minister.
The Conference will also incorporate a presentation of the Caribbean Legends Awards, the first of its kind, which will be a collaborative effort involving Jamaica’s Ministry of Tourism, the Caribbean Tourism Organization (CTO) and the Caribbean Hotel & Tourism Association (CHTA), supported by UNWTO. These awards, in the categories of Land, Sea and Air, will be given to individuals that have made an indelible mark on the tourism industry, not just regionally, but globally, enhancing the Caribbean brand.
November’s global conference will also seek to identify successful models and future partnership initiatives that will contribute to the achievement of the UN Sustainable Development Goals (SDGs) and the publication of the second UNWTO Affiliate Members Global Report on Public-Private-Partnerships.
“I am proud of the strong partnership we have had with the WTTC, in particular, over the years. They are the movers and shakers in the travel and tourism industry and I am positive that when the details of this collaboration are finalized it will strengthen Jamaica’s presence as a tourism powerhouse on the global stage,” said Minister Bartlett.
The WTTC is an international organization that brings together all major Travel & Tourism stakeholders, including presidents, chairs and CEOs of over 150 of the world’s foremost companies spanning hotels, airlines, airports, tour operators, cruise, car rental, travel agents, rail and the emergent sharing economy.
UNWTO Launches ‘Travel.Enjoy.Respect’ Campaign
In the framework of the International Year on Sustainable Tourism for Development, 2017, the World Tourism Organization (UNWTO) is launching a consumer-oriented campaign aimed at raising awareness of the value and contribution that sustainable tourism can make towards development. The ‘Travel.Enjoy.Respect’ campaign wants to engage tourists in making the sector a catalyst for positive change.
The main message of the campaign is summarized by the UNWTO Secretary-General, Taleb Rifai: “Whenever you travel, wherever you travel, remember to: respect nature, respect culture, and respect your host. You can be the change you want to see in the world. You can be an ambassador for a better future. TRAVEL, ENJOY AND RESPECT.”
The campaign, which will run in various languages and outlets around the world, includes a manual of ‘Tips for a Responsible Traveller’, developed by the World Committee on Tourism Ethics in line with the UNWTO Global Code of Ethics for Tourism. The manual provides travellers with a set of recommendations to help them make responsible choices when travelling and have a positive impact on the destinations they visit.
“Today more than ever, ensuring that tourism is an enriching experience for visitors and hosts alike demands strong, sustainable tourism policies and practices and the engagement of national, as well as local, governments and administrations, private sector companies, local communities and tourists themselves,” added Mr. Rifai.
The message will reach consumers through campaign supporters including among others CNN International, the Government of Andorra, the Madrid City Council, Iberia, the Spanish National Railways System (Renfe), Minube, PR MEDIACO, Cleverdis and Air Mauritius.
Destinations and companies from around the world are invited to join the campaign and celebrate the International Year of Sustainable Tourism for Development with a commitment from the sector to ‘Travel.Enjoy.Respect’.