Taleb Rifai’s final words as UNWTO Secretary General: Make this world a better place
Not only the Legacy of the International Year of Sustainable Tourism is coming to an end, but also the term of UNWTO Secretary General Dr. Taleb Rifai.
Dr. Rifai has changed the UNWTO and what it is during his term and many say, he had raised the bar of the UN agency very high and has built a legacy for himself like none of his predecessors did. In his final speech he addressed not his legacy, but the legacy of the International Year of Sustainable Tourism for Development. This is just his humbled style of communication. This is Mr. Rifai’s final address as a UNWTO Secretary-General:
Dear Friends,
We have come to the end of a very special year for UNWTO and for the global tourism community.
In late 2015, the United Nations General Assembly declared 2017 as the ‘International Year of Sustainable Tourism for Development’. This was, without doubt, a global recognition of tourism as an important contributor to the development agenda through economic growth, social inclusion, as well as cultural and environmental enrichment and preservation.
UNWTO was designated by the UN General Assembly to coordinate the activities and the celebrations of the International Year. With your support and the great support of our partners, we have promoted the value and contribution of sustainable tourism to development, to inclusive economic growth, social empowerment cultural and environmental enrichment and protection as well as mutual understanding, peace and justice. This was in many ways a once-in-a-lifetime opportunity to come together and work closer in making travel and tourism a catalyst for positive change.
The launch of the Measuring Sustainable Tourism last June in the Philippines, the adoption by Members States during the Chengdu General Assembly of the ‘Tourism and Sustainable Development Goals’ Declaration, the Montego Bay Declaration and the Lusaka Declaration, our 14 official events held in all regions of the world, our first consumer campaign – ‘Travel.Enjoy.Respect’ and our online space for sharing stories, knowledge and actions which gathered over 1000 initiatives, were just some of the initiatives of this Year. All my thanks go to each and every one of the 65 partners who joined us in making this possible as well as the 12 Special Ambassadors for the International Year.
Dear Friends,
This International Year will not end in December 2017. All the work we have done together during this year needs to be sustained and expanded if we are to ensure tourism’s effective contribution to the 17 SDGs. We were, therefore, very pleased to have been able to launch the findings of the ‘Tourism and SDGs’ report at the Closing Ceremony of the Year in Geneva on 19 December. The Report, which was developed in collaboration with the United Nations Development Program (UNDP), looks into the links between tourism and the SDGs in national policies, in private sector strategies and sets recommendations for our common journey towards 2030.
2017 was also a momentous year for me personally, as it was the last year of my mandate as UNWTO Secretary-General. Over 12 years at UNWTO I have seen tourism become one of the world’s most important and impactful socio-economic transformative forces of our times. I have seen its growing relevance to the lives of millions of people around the world, to the preservation of our common values and to the greater understanding among people of all walks of life.
I have been touched by every person I have met throughout my humbling, rewarding yet challenging journey and deeply moved by many of the tourism stories I have come across around the world.
I want to thank all those who make our work meaningful every day. I also wish to thank all our Member States, Affiliate Members, sister UN Organizations, industry leaders and their teams, associations and global bodies for their support to me and to the mandate of UNWTO throughout these years. It has been a truly humbling experience.
I wish to say a very special thanks to the UNWTO staff that made possible every success that the Organization has enjoyed over the past years. I am extremely grateful to everyone I have worked with. It has been a privilege to serve as Secretary-General, not the least because of the diverse breadth of exceptional colleagues I have had the pleasure of working with.
I wish Mr. Zurab Pololikashvili, the incoming Secretary-General, every success in continuing to drive our sector forward to a better future.
Dear Friends,
Whatever our business in life may be, let us always remember that our core business is, and will always be, to make this world a better place.
Thank you!
Taleb Rifai
New Year Message from Hugh Riley Secretary General Caribbean Tourism Organization
Bridgetown, Barbados (28 Dec 2017) – This has been a challenging year for Caribbean tourism. While the first half of the year saw exciting growth in both tourism infrastructure and tourist arrivals over the previous year, in September we were hit hard by a series of unusual hurricanes that not only destroyed property, but also took the lives of many of our citizens. We must never forget the souls we lost along the way.
Physically, we will recover. Our Caribbean people are a resilient population. We will put the bricks and mortar back together and the hotels and vegetation will rise again and shine in the brilliant sunlight.
We take this time, a season of celebration and joy and the promise of a new beginning, to both reflect on the preceding year and look forward to tomorrow. And we will take the time to give thanks.
Travellers coming to the countries that were impacted by the storms will now see various stages of the rebuild/recover effort. Some are already fully up to speed and ready for the winter; others, only partially so. Our affected islands respect the safety and security of guests and staff and are therefore being frank and open about their state of readiness.
As tourism is the main economic driver for most of the Caribbean, we place enormous emphasis on delivering value and a superb visitor experience. In the hurricane-affected islands guests in 2018 and beyond will expect to see a product that is rebuilt stronger, better and even more attractive than before. That’s the plan, however long it takes to deliver.
We are thankful that the vast majority of the Caribbean never got touched by the hurricanes, so those islands have continued to welcome visitors every day. For them it’s business as usual. We are grateful to the travel professionals, the many visitors and our citizens themselves who continue to share images of the Caribbean today. Those pictures tell a thousand realities.
We want to use this time to thank our member countries that were quick to come to the aid of others not so fortunate. We want to thank our partners, the Caribbean Hotel & Tourism Association, the airlines, cruise lines and the hotels across the region that have worked and are still working to bring the Caribbean back to normal operations. We want to thank our marketing and sales partners, the tour operators, wholesalers and travel agents from around the world who have stood by the region and continue to promote and sell our destinations. And we want to thank the media that have, for the most part, painted a proper picture of our region that is clearly open for business. Through it all, we are also eternally grateful to our visitors and to the Caribbean Diaspora who stand shoulder to shoulder with our region in times of need.
Even as we prepare to greet a New Year let us take a moment to look back on a few of the successes of 2017.
Recently we embarked on a strategy to substantially enhance the Caribbean’s engagement in Canada, to develop business in non-traditional areas and work closely with our members’ representatives for maximum impact. New travel agent training and certification, increased use of targeted social media, enhanced deployment of the CTO’s data analysis tools, and more focused engagement with the Caribbean Diaspora were all components of the 2017 strategy for Canada. The Canadian market was a strong performer for most of 2017, with arrivals up by 6.4 percent. We can now look forward to more expansion of that market in 2018.
We also continued to focus on our two primary markets, the United States and Europe, with the UK, in particular, taking a central role. These markets were more robust in 2017 and we trust this will continue in 2018.
We realized too, that intra-Caribbean tourism, which has also been on the rise, would need our continuous attention, especially under the current circumstances where the task of educating the travelling public and removing the barriers to intra-Caribbean travel will continue to be a challenge.
At the start of the year we declared 2017 the Year of Adventure in the Caribbean and we capitalized on this in multiple promotions with member countries and industry partners. The Caribbean Year of Adventure linked directly with the United Nations Year of Sustainable Tourism for Development and allowed us to pair adventure with sustainability.
The year culminated with the World Tourism Organization holding its Global Conference on Jobs and Inclusive Growth, in Jamaica, followed by the CTO’s partnership with the Caribbean Development Bank to host the Climate Smart Sustainable Tourism Forum in St. Kitts.
For the New Year the CTO has declared 2018 The Year of Rejuvenation in the Caribbean. With wellness and rejuvenation being important aspects of the Caribbean tourism product, we are encouraging our member countries and private sector partners to plan and organise events and activities around that theme.
For travellers who focus on renewing body and spirit, the options are virtually endless; from beachfront workouts and yoga retreats, to wellness resorts and spa treatments, the notion of being rejuvenated in the Caribbean is one more reason to let us pamper you in 2018.
The 2018 Caribbean Year of Rejuvenation will be promoted through social media and traditional media channels and will create opportunities for locals, travellers and holiday/vacation planners to share their ideas on how to capture the Caribbean’s huge capacity for wellness and rejuvenation. It will be a time of rebirth for us and for those who come to share the joy of a Caribbean vacation experience.
We look forward to 2018 with optimism and excitement.
On behalf of our CTO Chairman, The Hon. Dionisio D’Aguilar, Bahamas Minister of Tourism, the CTO Council of Ministers and Commissioners of Tourism, the Board of Directors, Members and Staff of the CTO, I thank you for your continued support of our region, and I wish you and yours a safe, peaceful and prosperous New Year.