Ministers & CEO

Interview with UNWTO Secretary General elected

UNWTO General Assembly Daily published this prepared interview with Ambassador Extraordinary and Plenipotentiary of Georgia to the Kingdom of Spain, the Principality of Andorra, the People’s Democratic Republic of Algeria and the Kingdom of Morocco, Zurab Pololikashvili, has been appointed by the General Assembly of the World Tourism Organization (UNWTO) as its next Secretary General. Pololikashvili was Minister of Economic Development of Georgia (2009-2010) and Deputy Minister of Foreign Affairs of Georgia (2005-2006).

The author of the Interview was not named:

Q – What are your priorities for the Organization in the four years to come? What would you like to achieve?

A – My vision for UNWTO is fully based on the needs of its Member States, considering current political and economic uncertainties across the globe. Let me briefly present some key areas. One of the top priorities will be to expand the UNWTO membership and attract new countries to join the Organization for them to benefit from its services and activities. Cooperation with new Members on tourism’s contribution to the Sustainable Development Goals (SDGs) is essential in order to assist governments and companies in incorporating relevant aspects of the SDGs into policies and business operations. I will actively encourage leading donor agencies to be involved in the implementation of a wide range of projects and capacity-building programs on national and sub-regional levels. I propose to initiate the following thematic platforms to expand UNWTO’s advocacy work and awareness-raising: a global leaders’ summit on travel and tourism for heads of state, in parallel with the UNWTO General Assembly; an annual ministerial meeting on safety, security and travel facilitation to enhance effective inter sectorial coordination; an annual global ‘invest in tourism’ forum to promote investment opportunities and share best international practices on investment and incentive policies; and an annual ministerial-level forum on climate change and tourism to offer specific recommendations on implementing long-term sustainable development policies. I believe that Member States need more technical expertise from the Organization. In this regard, UNWTO should regularly prepare individual recommendations for individual governments to support sustainable and competitive growth of travel and tourism by developing policy guidelines on destination management.

Q – The current Secretary General, Taleb Rifai, has been described by Member States and the private sector as a consensus builder and a great leader for the sector worldwide. Besides building consensus and showing leadership, what are in your opinion the additional challenges of a UNWTO Secretary-General?

A – First of all, I would like to emphasize that under the leadership of the current Secretary-General, Taleb Rifai, UNWTO and the global tourism industry have achieved tremendous success to become one of the most important socioeconomic sectors. Dr. Rifai increased the visibility of UNWTO and made politicians more responsible for travel and tourism. Besides leadership and an ability to build consensus, I think a Secretary-General should demonstrate dynamism while championing innovation in this challenging time, as well as achieving results-driven outcomes with both government and private sector Members by delivering technical expertise through concrete recommendations and projects.

Q – 2016 will probably be the eighth year of consecutive growth for international tourism, and according to UNWTO ‘Tourism Towards 2030’, it is estimated that there will be 1.8 billion international arrivals by 2030. What is your view on the main challenges and opportunities facing the sector in the years to come?

A – I think UNWTO should be focusing on long-term challenges. Safety and security and climate change are key challenges but there are many other external factors affecting global travel and tourism. UNWTO should undertake serious steps to manage thematic platforms so that dialogue among decision- makers results in effective inter-sectorial coordination. As of opportunities, from my point of view, UNWTO should strengthen its expertise and prepare guidelines on management and marketing for various types of tourism destinations considering current technological advances, new business models and the rise of digital tourism.

Opinion

Zurab-Walter-Taleb: A new brotherhood in pictures: Words not necessary!

Thursday was a day in UNWTO and World Tourism that will be remembered. It was the day Ambassador Zurab Pololikashvili from Georgia was confirmed by the UNWTO General Assembly as the new Secretary General for the term 2018-2021.

It was a day the World Community came together as one, as one global tourism community.

It was the day the Hon. Minister Walter Mzembi from Zimbabwe shook hands with the newly confirmed Zurab Pololikashvili and pledged his support when everyone thought he was his biggest opponent.

It was also the day the current SG Taleb Rifai shined, finishing the confirmation hearing in his own style, avoiding a vote. He got emotional when he was honored for his tireless work and leadership of the organization bringing world tourism to a new level.

It was an amazing day.

Enjoy the photos by Christian del Rosario of Attreo Studio and long time partner photographer for  eTurboNews.

Ministers & CEO

World Travel & Tourism Council congratulates new UNWTO Secretary General

Gloria Guevara, President & CEO, World Travel & Tourism Council (WTTC) today congratulated HE Zurab Pololikashvili on his election to the role of Secretary General of the UN World Tourism Organisation (UNWTO).

Speaking from Chengdu, China, at the UNWTO General Assembly, Ms Guevara said: “On behalf of WTTC and its Members I congratulate Mr Pololikashvili on his election to the role of Secretary General of UNWTO. It is a position of enormous importance to our sector and I look forward to working with him as he will take the organization to the next phase.

The close collaboration between WTTC and UNWTO over the past eight years has resulted in a more unified and cohesive international Travel & Tourism sector, where understanding and cooperation between the public and private sectors has increased considerably. I look forward to continuing this path into the future, where together we highlight the importance of Travel & Tourism for the social and economic development of the world community.

Ms Guevara added: “We are at a critical moment in the development of our sector, where ambitious growth targets need to satisfy not only economic but also environmental and social objectives. It is the responsibility of all stakeholders in the sector to work together to ensure that Travel & Tourism, which accounts for 10% of the world’s GDP and 1 in 10 jobs, continues to be a force for good in our world.”

News

David Scowsill had this to say after being honored at UNWTO General Assembly

David Scowsill was the CEO of the World Travel and Tourism Council (WTTC) for some years. He recently resigned, but attended the ongoing UNWTO General Assembly in Chengdu, China.

He was honored by UNWTO Secretary General Taleb Rifai on Wednesday and had this to say:

“I am deeply honored to accept this accolade on behalf of the team and the members of the World Travel & Tourism Council, delivered here in Chengdu in front of some many ministerial friends.

The partnership between UNWTO and WTTC has been a truly global public/private partnership, where together we have visited 91 heads of state as part of the Global Leaders for Tourism Campaign. The Secretary General and I have always put our arms around the Tourism Ministers, and held very direct conversations with their Presidents and Prime Ministers about the key issues for the industry – visas, taxation, infrastructure, sustainable development and employment. For a diplomatic man, Taleb Rifai talks very directly just like a private sector person to educate these heads of state about the importance of travel and tourism.

UNWTO and WTTC did not always work closely together. Our predecessors sometimes fought publicly about differences on the approach to research. Taleb and I used each other’s numbers, because we understood the power of speaking with One Voice and one set of data. Our teams worked together. As my half-brother, we could read each other’s minds. He would start a sentence and I would finish it. It has been an extraordinary relationship.

I would like to take this opportunity to commend my successor Gloria Guevara Manzo to all the Ministers at the General Assembly. Apart from being a friend, she has the perfect public/private background to take WTTC forward. She has worked in the private sector with Sabre, before becoming Minister of Tourism in Mexico under President Calderon. An academic background with Harvard and various private board appointments have prepared her well to continue the relationship with UNWTO, working with the new Secretary General from 2018 onwards. Gloria this award presented today is for your team at WTTC, who have worked so hard to elevate the profile of WTTC.

My plans are to go ‘back to the future’ into the world of technology, from whence I came. As Chief Executive now of EON Reality Inc., the leading global business for Virtual Reality and Augmented Reality with offices all over the world, I am already talking with a number of ministers at this General Assembly about investing in their countries to create a training academy and software development business. Over the next 10 years, millions of jobs will disappear in this industry due to automation, robotics and artificial intelligence. We want to drive employment in this next wave of technology, to create jobs to combat this trend. The latest iPhone launched yesterday in the US will have an augmented virtual reality app for the first time, which will change the world for consumers and developers alike. If Apple take this seriously, we need to do the same. The opportunities with VR and AR for travel and tourism in your countries are limitless.

I want to commend the Secretary General, Taleb Rifai, for his extraordinary leadership and his tireless work to serve all his members. He has flown across the world constantly, with no regard for his health nor the wear and tear on his body. Behind every great man lies a great woman, and I would like to acknowledge the dedication of his wife Nisrine, who has been such a support to the UNWTO organization. Taleb Rifai has taken the World Tourism Organization to a new level within the UN system, and driven the importance of travel & tourism dramatically higher on the world agenda. He leads a magnificent team of people at the UNWTO, who have contributed to the dramatic success of his two terms of office. It has been an honour to work with you and to learn from you. When you leave your office, there is no doubt that you will have made the world a better place.”

David Scowsill is currently the CEO of EON Reality.

 

Opinion

To the new UNWTO Secretary-General Zurab Pololikashvili: Congratulations by eTN Publisher!

Ambassador Zurab Pololikashvili from Georgia was confirmed as UNWTO Secretary General at the General Assembly today.

The confirmation was not elected by secret vote. Dr. Walter Mzembi from Zimbabwe was the first to congratulate him and committed his support. Mr.Pololikashvil said this was a vote of friendship, and thanked Taleb Rifai for his work and China for being a gracious host.

The General assembly audience stood up and applauded, to honoring Taleb Rifai for his tireless work and tenure. Rifai said: “I will miss you all.”

A very active campaign erupted today at the UNWTO General Assembly Chengdu. The elected nominee Zurab could have been accepted or not accepted by open or secret ballot.

Two days ago at the Executive Council meeting, Zimbabwe did not continue to push issues related to a flawed election system at the General Assembly, the allegations were eliminated and also a secret vote was the understanding when all parties came to an agreement.
 
Today at the General Assembly Taleb Rifai rightfully clarified that there were no flaws in the system and any such allegations had been settled. As expected Gambia asked for a secret ballot and a very heated campaign started among many countries.

Lithuania asked for an open ballot, saying a secret ballot will bring doubts to the organization, hindering the ability to move forward in unity. Many other countries including the Democratic Republic of Congo, Sri Lanka, France, followed by many EU countries: UAE, Azerbaijan, Belarus, Sri Lanka, Andorra, Peru, Mexico, and Algeria included, didn’t wanted to go against the outgoing Secretary-General Rifai, and the feeling was a secret vote would mean disrespecting Rifai.
 
Zimbabwe’s minister said, “Zimbabwe would be the first country to congratulate Zurab, if he was voted in a secret vote, but let’s democracy work in this United Nations.”
 
No nations apparently shared Zimbabwe’s vision and didn’t want a secret vote,  they wanted an open vote, the issue was now being for or against the current Secretariat and Taleb Rifai. It turned into an issue between Zimbabwe and the rest of the world.
 
Some may say, this could be a sad day for UNWTO to mix democracy with accepting the current leadership. Others may say an open vote shows strength within the organization to demonstrate unity.
 

Regardless Mr. Zurab was confirmed, but not by secret vote. This was the decision of the General Assembly.

It’s now time to put the issue of the election behind us for the good of tourism and give the new Secretary-General the support he needs.

As an industry, let’s help the new Secretary-General find his way within our industry and encourage openness, communication, and cooperation, not only within the diplomatic circle but within the industry, the media and all of those that are friends of tourism.
 
Throughout the UNWTO Secretary-General electoral process, as publisher of
several well-read, daily global trade publications, I have earned praise, and
also the wrath of some candidates.  I never had a horse in the UNWTO electoral race, but as an industry veteran, I do have opinions and views.  I started out in this industry at the grass roots level as a consolidator and later, as a tour operator, specializing in Asia. I know the industry from the bottom up.
The very lofty office Secretary-General of our UNWTO is critical to the very foundations of our industry.  My publications have certainly taken a strong position related to the importance of the Secretary-General position and the election.  I make no apology for that. However, nothing was ever personal, it all has to do what is in the best interest of UNWTO and industry.
What is personal is the people I met along the UNWTO election road, the people who moved me with their dedication, devotion, and love for our industry.
With open heart and sincerity, I echo the many honors and messages of support our UNWTO Secretary General Taleb Rifai received. Thank you Taleb Rifai, you truly changed the world of tourism. We will miss you as well!
It’s my wish in 4 years to extend the same respect and gratitude to our new Secretary General, Zurab Pololikashivili, who will be in charge of global tourism as of January 2018.
Again, congratulations to the new Secretary-General, Mr. Zurab Pololikashivili.
Ministers & CEO Opinion

Addressing the UNWTO General Assembly: African style with a sharp global view

Yesterday, the outspoken Minister of Tourism for Zimbabwe, Hon. Walter Mzembi, addressed the General Assembly of the World Tourism Organization in Chengdu, China.

This is a transcript of his moving presentation:

Excellencies, Colleague Ministers, Ladies and Gentlemen:

Let me congratulate the People’s Republic of China on its grand hostess-ship of the 22nd GA of the UNWTO and excellent service and hospitality rendered to our delegations, and of course it’s assumption of the Presidency of the 22nd session.

I know the painstaking and elaborate work and resources invested in such projects, having been host myself for the 20th Session for which I thank you for your support then.

Let me proceed to note the inauguration of the World Tourism Alliance last night, an inevitable happening given your scale and projected leadership as an international source market and unparalleled network of alliances. It’s only natural that you would enter this space of non-governmental and business organization of global tourism, perhaps overdue. We pray the long-term objectives are to complement gaps identified especially in global funding and tourism development clearly missing in our current UNWTO. I hope this will strengthen UNWTO going forward and not duplicate what it is already doing or what other organizations are ceased with already as some of your founding articles may seem to suggest.

And still on this subject I would also plead for inclusivity, especially of the emerging economies, there is nothing global of course without Africa, if you miss Africa you have missed the world, or at least it’s 1.2-billion-people market, and I hope you can hastily include those missing at the very beginning in your structures to inspire confidence and improve the global appeal of the organization.

Zimbabwe is captured in the New York Times of the January 2015 edition as “a once avoided now a must visit destination ”

Rated at no 13, together with Rwanda at no 14 as Africa ‘s top attractions in the Condé Naste Magazine, top 17 destinations for 2017, this country which hosts and shares the majestic Victoria Falls with Zambia, is one of the Natural Wonders of the World. Our chief hospitality product is peace, safety and security.

Zimbabwe makes the claim to a 33-year tourist safety record, with not a single tourist life lost to conflict or war nor insecurity since 1983!

Today Zimbabwe is a $1 billion tourist economy set to grow to a $3 billion economy by year 2020, employs over 300,000 people directly and indirectly.

The Country shares seven trans-frontier conservation boundary areas developed to the scale of the ecosystem, with neighbors, South Africa, Mozambique, Zambia, Botswana, Namibia, and Angola, and has sound biodiversity policies which host a flourishing wildlife population and a diverse flora in its ecosystems.

Beyond its traditional markets in Europe Zimbabwe has developed strong bilateral relations with other parts of the world and has a BRICS growth strategy anchored by China whom it has granted a visa on arrival dispensation. Zimbabwe is largely an open destination with most countries in the world enjoying this visa on arrival preference.

How does one access Zimbabwe from China? You can be connected from OR Tambo, Johannesburg or Cape Town to any destination in Zimbabwe, Harare and VF included in just over an hour, 15 flights a day, or via Dubai, a direct flight of 8hours to Harare or VF.

The World Climate Agency at some stage rated Zimbabwe as host of the best climate on the globe. No natural Disasters except incessant droughts now mitigated by irrigation development. Google Zimbabwe at your own leisure to understand why Zimbabwe has been such a resilient product notwithstanding the adversity it suffered at some stage. We are the most endowed country in mineral wealth. As a colonial state, we were founded by the Rudd Concession because of the attraction of our rich natural resources and fertile soils. Ask the Chinese here they will confirm how they turned our adversity into an opportunity for themselves. Don’t be left out in this modern-day Eldorado to my country.

1) We reaffirm our thrust on finding a sustainable solution to securing peace for Tourism and its facilitation by the Security Cluster, and urge the Secretariat to facilitate more relevant engagements and interfaces for this sector to make its case. Continuing to meet alone and reciting our challenges will not resolve this challenge

2) We urge practical operationalization of the SDGs. As an example, Africa will need 660 billion euro a year to operationalize the SDGs, for the next coming years until 2030, in order to create 20million jobs a year to deal with illegal migration into Europe and other parts of the world, yet our ODA support is just 60billion Euro a year. How do we cover this gap? We have the biodiversity product, people, poor people, who are your greatest prospect and asset to a future source market if we develop a middle class out of them, turn them into tourists not migrants. A generation ago there was no tourist from China, no one wanted to receive you, today we outdo each other to receive you, with some countries giving you up to 10-year multiple entry visas, totally inconceivable a few years ago, WHY, because out of your poor, emerged a middle class of 400million people, out of which 128m today constitute the world ‘s largest source market. 4 billion trips are done internally, serious economic kinetics at play. To keep our people engaged at home we therefore need to discuss serious investment in the tourism sector in Africa and other developing economies to help in the elimination of joblessness, in itself a threat to security, because idle minds concoct terrorism, we have to give youthful lives a meaning to mitigate this major challenge.

So. lip service to resolutions on SDGs that does not translate into practical solutions will make us irrelevant in Cabinet tables where we seek accommodation. Let’s demonstrate Tourism’s greater relevance going forward.

Turning Global:

Finally, I want to thank you for the honor to champion reform and modernization with regards to elective issues around the Secretary General post. It is this post that gathers us every two years in this manner, to listen principally to this person who administers the organization between elective congresses and keeps us relevant to the world, even the best of white papers executed by an inappropriate choice, our collective choice can become for lack of a better expression a black paper. So, this is going to be the best decision of the 106th EC, notwithstanding the acrimony that gave birth to it yesterday, and a lasting legacy of the outgoing SG, I wish it had come sooner though. I pushed it not out of self-interest, NO, but because it was the best thing to do for our organization, someone had to carry the Cross and burden, because that is what leadership is all about. I opted to champion and magnify the cause because I admire the good work Taleb has done in the last decade. I know it, because I have been around long enough, almost a decade nearly matching your service as SG. Genuine friendship is built on honest feedback, no matter how nasty it may appear to those who may be unable to comprehend issues at the time. Equally, China can claim some credit, too, being a world case study and Champion of Reform itself, so we have no choice in this regard than to embrace change. In conclusion, no one appreciates Taleb more than Zimbabwe for standing by my country at its worst and bringing the GA to Zimbabwe, the rest is history. His name is indelibly captured in the memories of our people. I thank you, and God bless you all.

All photos © attreo studio 2017 CDR Photography

Ministers & CEO

Interview: Director of Chengdu Municipal Tourism Bureau

Chengdu, host of the 22nd session of the UNWTO General Assembly, and capital of the Sichuan province, has been described as the ‘Best Tourist City of China’. The Director of the Municipal Tourism Bureau, Duoyang Nemu, explains for the GA Daily the meaning of this title.

Q – Chengdu has been named “Best Tourist City of China” jointly by the World Tourism Organization and the China National Tourism Administration, what are the goals and priorities of its future tourism development?

A – Chengdu has identified the long-term goal of becoming the World’s Tourist Destination City. It is focusing on the following areas: all-around tourism development, optimization of tourism products’ structure, public support service for tourism, “smart tourism” joint development, “Tourism +” industry integration, green/lowcarbon development, opening up and cooperation with foreign entities, international marketing and so on, and is expecting so see results. We hope to comprehensively promote the internationalization of Chengdu’s tourism industry.

Q – Chengdu is the “leisure capital”. It has recently won the title of “China’s Exemplar City for Leisure Tourism “, what do you make of that?

A – This title reflects the sense of happiness of tourists and residents in Chengdu and the quality of life in the city. The people of Chengdu love life, and enjoy life. The beautiful scenery, mild climate, abundant agricultural produce, thriving businesses and rich history gave Chengdu its strong “leisure characteristic”. Chengdu is the birthplace of Taoism, has a rich history of health and sports activities. Colorful recreational activities gave Chengdu the reputation of “Leisure Capital”. In addition to the teahouses that dot its streets and alleys, many wonderful bars, cafés, Sichuan Opera theaters, spa, sports centers and leisure farms make Chengdu a top choice for visitors to relax their bodies and minds. Day and night, Chengdu provides tourists with comfortable and enjoyable leisure options.

Q – Green development is an innovation on the basis of traditional development models. How does tourism in Chengdu implement green development?

A – Chengdu will give full play to the important role of tourism in the areas of stabilizing growth, structure adjustment, promoting reform, benefitting livelihoods, etc. It will utilize the ideas of “all around tourism,” “tourification” of entire industry chains and “tourification” of all factors of production and pursue the goal of making Chengdu tourism bigger and better. Further, it will seize upon the opportunity of being recognized and included in the first batch of the National Ecological Civilization Demonstration Areas, combined with the city’s development plan of “Advance along the East and South, Halt on the West, Re-construct the North, and Improve the Middle”, form a ecological living space that combines “Mountain, City, Lake and Garden” through integrated, green, low-carbon and “cycle economy” development. In this way, it will strengthen the eco-tourism project, establish Chengdu’s international ecotourism brand. It will develop the tourism industry into one that promotes private sector development, urban-rural integration and ecological landscaping. It will develop tourism into a strategic pillar industry and a people-oriented industry that improves the wellbeing of the people.

Q – Can you elaborate on the Green Tourism Standards Certification?

A – With regard to the Green Tourism Standards Certification the process is to follow the strategic path of “ecology first, characteristic development” and insist on the combination of resource development and ecological protection, strengthening and promoting the Green Product System of “National Park, Green Hotels, Green scenic spots, Green Tourism Products”. This way, we will implement the Green Certification scheme for tourism products and enterprises.

Q – In that framework you talk about the champions of ecotourism.

A – Yes, the strategy of developing champions of eco-tourism includes examples such as the Pingle Ancient Town-Tiantai Mountain National 5A-level Tourism Site, Qingcheng Mountain National-level Tourism Resort, Snow-capped Xiling Mountain-Huashui Bay Hot Spring National Tourism Resort and Three-Lakes-One-Mountain National Tourism Resort. We will actively promote the construction of an eco-recreational zone around the city, an international RV camp, and an international RV network. We will also consider developing a number of holiday villages, private accommodations, a start-up town and theme inns, in this way we can promote and upgrade rural tourism. Thirdly, we will implement energy efficiency programs for tourism. We will actively promote green tourism development and Low-carbon operations, develop eco-friendly tourism environment and ecointensive tourism economic system. Fourthly, we will implement the Green Tourism Initiative. With the theme of greenness, we will advocate low-carbon tourism, green consumption, so as to make tourism an advantage industry in a “two-type society”. Fifthly, we will implement Green Tourism Development Incentive Scheme. By implementing “Chengdu City policy measures on the promotion of tourism reform and development” and “Chengdu Tourism Promotion Regulations”, we should be able to ensure the healthy development of green tourism in our city from an institutional level.

Q – Chengdu is the world’s “food capital”, what are the characteristics of its food?

A – The characteristics of Chengdu Sichuan Cuisine are “Spicy, Hot, Tasty and Aromatic”. With more than 6,000 different dishes, each Chengdu/Sichuan dish has its distinct flavor. Moreover, there are authentic French, Japanese, Thai and other cuisines that can be found in Chengdu, providing visitors with more personalized choices.

News

Ministerial tree planting at UNWTO General Assembly

The first day of the General Assembly has served to welcome all delegates coming from more than 130 countries, but also to celebrate the International Year of Sustainable Tourism for Development. One of the events in that framework has been planting trees in the Guixi Park East, in Chengdu.

The Secretary General of the World Tourism Organization was accompanied in the ceremony by ministers participating in the General Assembly who kindly supported this action.

 

Opinion

High level debate on Tourism and the Sustainable Development Goals

The opening of the 22nd session of the UNWTO General Assembly was followed by a high level session on tourism and the Sustainable Development Goals and Building Partnerships for Development: The Example of the Belt and Road Initiative, conducted by Richard Quest of CNN International.

Among the participants were: Taleb Rifai, Secretary-General of UNWTO; Li Jinzao, Chairman of the China National Tourism Administration (CNTA); His Majesty King Simeon II, Special Ambassador of the International Year of Sustainable Tourism for Development; Sandra Howard, Vice-Minister of Tourism of Colombia; Abulfas Garayev, Minister of Tourism of Azerbaijan; Pascal Lamy, the World Committee on Tourism Ethics; Mohammed Yehia Rashed, Minister of Tourism of Egypt; Lamia Boutaleb, Secretary of State for Tourism of Morocco; Ephraim Kamuntu, Minister of Tourism, Wildlife and Antiquities of Uganda; Benito Bengzon Jr., Undersecretary for Tourism Development Planning of the Philippines; George Chogovadze, Head of the National Tourism Administration of Georgia; Gloria Guevara Manzo, President and CEO of WTTC; and Ambassador Eric Jakob, Head of the Promotion Activities Directorate, State Secretariat from Switzerland.

“Growth and sustainability should go hand-in-hand. Recent protests in cities are the evidence that growth should be sustainable. But growth is not the enemy, as it is the story of humankind. We need to take local communities into account,” said Rifai.

The debate on the SDGs was followed by a session dedicated to the Belt and Road Initiative where the discussion focused on the characteristics of this initiative. Among the speakers were: UNWTO Secretary General Taleb Rifai, CNTA Chairman Li Jinzao, Oleg Safonov, Head, Federal Agency for Tourism of the Russian Federation, Roland Ratsiraka, Minister of Tourism of Madagascar, Thong Khon, Minister of Tourism of Cambodia, Nikolina Angelkova, Minister of Tourism of Bulgaria, John A. E. Amaratunga, Minister of Tourism Development, Christian Religions Affairs and Lands of Sri Lanka Askar Batalov, Deputy Minister of Culture and Sport of Kazakhstan and István Ujhelyi, Vice-Chair of the Committee on Transport and Tourism/Chair Tourism Task Force at the European Parliament.