News

IIPT India Announces the Winners of the 4th Celebrating Her awards at ITB Berlin

For the fourth consecutive year ITB Berlin will play host to the International Institute for Peace – India’s (IIPT India) Global Awards for Empowered Women in Tourism – “Celebrating Her.” 

The IIPTI Global Awards, “Celebrating Her” are intended to acknowledge and felicitate exceptional women in the fields of travel, tourism and hospitality; individuals with a clarity of vision and mission who understand and believe that tourism, perhaps the biggest industry in the world, could become the first global peace industry and who have committed themselves to fostering the tourism business as a vehicle for peace. 

Five exceptional women from the world of tourism will be felicitated at the 4th edition of the Awards for their achievements and for their contribution to promoting tourism as a vehicle for peace and understanding.

The Awards will be held from 1400 to 1500 at the Palais am Funkturm (Hall 19) on the ITB fairgrounds on Thu 07 March and will be followed by a networking reception from 1500 to 1530. 

Key speakers at the awards include Dr. Taleb Rifai, former Secretary General of UNWTO (2010 – 2017), H.E. Eliza Reid, First Lady of Iceland, The Hon. Marie-Christine Stephenson, Minister of Tourism and Creative Industries, Haiti and others. 

The Celebrating Her award winners for 2019 are:

H.E. Rania al Mashat – Minister of Tourism for Egypt for Tourism Policy and Leadership

Helen Marano – Founder & President, Maranao Perspectives for Building Global Alliances that promote Tourism as a Force for Good

Mechtild Maurer – General Director, ECPAT Germany for promoting Socially Responsible Tourism

Jane Madden – Managing Partner, Global Sustainability & Social Impact, FINN Partners for Sustainability and promoting Corporate Social Responsibility 

Hon. Elena Kountoura – Minister of Tourism for Greece for Tourism Strategy and Resilience

Commenting on the Awards, Ajay Prakash, President of IIPT India says, “Each one of our winners this year is a champion; these ladies have reached the top of their chosen paths in tourism and are an inspiration. The Awards are being held on the eve of International Women’s Day but our champions need to be felicitated every day of the year. 

Gender equality, which is a critical part of the United Nations SDGs, is intrinsic to IIPT’s global aims and objectives and integral to fostering peace. Through the Awards we’re aiming to create a network of powerful women across the world who would serve as role models and mentors while they represent IIPT as our Global Ambassadors of Peace.”

Dr. Talib Rifai, former Secretary General of UNWTOP and Chair of IIPT’s International Advisory Board says, “Celebrating Her is a timely initiative. Travel and tourism has become today’s grand human activity, greatly affecting the life and livelihood of people and communities and in turn, Peace and Sustainable Development all over the world. 

Leaders in travel and tourism should be the first to recognize that we cannot any more go about life, progress, development and building peace without HER and without reintegrating half of the human community in advancing towards our goals. It is, therefore, only natural that IIPT India, the country that is standing up bravely to achieving our goals, picks up the issue on behalf of all of us – To state clearly that, CELEBRATING HER IS CELEBRATING US”

Rika Jean-Francois, CSR Commissioner for ITB Berlin – co presenters of the Awards, said “ ITB is extremely delighted to have partnered with IIPT India to give out these important awards. There are so many amazing women in the tourism industry who are doing an excellent job, committed to improve conditions, who are often never seen, never officially recognized. We are proud to foster change.”

News

5th UNWTO World Forum on Gastronomy Tourism in San Sebastián: Job Creation, Entrepreneurship and Development

The World Tourism Organization (UNWTO) and the Basque Culinary Center (BCC) are co-organizing the 5th UNWTO World Forum on Gastronomy Tourism, on 2-3 May 2019 in San Sebastián, Spain. The Forum is supported by the Ministry of Industry, Trade and Tourism of Spain, the Basque Government, the Provincial Council of Gipuzkoa and the City Council of San Sebastián, a city that has hosted the Forum every other year since its first edition, in 2015.

The main content and objectives of the Forum were presented at a press conference at the UNWTO headquarters, presided by UNWTO Secretary-General Zurab Pololikashvili, Spain’s Secretary of State for Tourism, Isabel Oliver, and the Director of the Basque Culinary Center (BCC), Joxe Mari Aizega. They were accompanied by the Deputy Minister of Tourism and Trade of the Basque Government, Isabel Muela, the Deputy for Culture, Tourism, Youth and Sports of Gipuzkoa, Denis Itxaso, and the First Vice-Mayor of the City of San Sebastián, Ernesto Gasco, representing the key partners for the holding of this international event.

Through the World Forum on Gastronomy Tourism, the UNWTO and the Basque Culinary Center aim to promote the exchange of experiences among tourism and gastronomy experts, and identify good practices. The objective is to promote gastronomy tourism as a factor for the sustainable development of countries, by virtue of its close links with local products and culture. Consequently, it is a driver of professional training, job creation, and community development. This focus is the reason behind the partnership between UNWTO and the Basque Culinary Center.

Thus, the 5th Forum will analyse the skills and knowledge that gastronomy tourism will require in the future and highlight gastronomy as one of the main motivations for travel. In addition, the event aims to identify favourable frameworks that promote entrepreneurship and the creation of ecosystems that, in turn, stimulate connections among emerging companies throughout the gastronomy tourism value chain. The Forum will also address the potential of gastronomy tourism to promote better inclusion of disadvantaged groups and raise the quality of work environments. It will address some of the main challenges facing the sector, such as the gender wage gap, the employment of persons with disabilities, youth unemployment and the problem of seasonality, among others.

Entrepreneurship and sustainable development

The Forum will serve as the setting for the announcement of the winning startup of the 1st Global Gastronomy Tourism Startup Competition, launched with the support of Promperu. To date, the competition has attracted gastronomy tourism startups from 65 countries around the world, united by their commitment to the Sustainable Development Goals. The deadline for the submission of entries is 5 March 2019.

The winning startup will be invited to take part in the Culinary Action accelerator programme during the second semester of 2019, where it will benefit from the mentoring and advice of the network of experts of BCC Innovation, a workspace in LABe’s Digital Gastronomy Lab project incubator, and a grant of up to 5,000 euros to cover the cost of accommodation and travel during this period.

The five finalist startups will be announced on 1 April and will be invited to present their projects to the sector’s investors during the Forum, as well as at the Ibero-American Gastronomy Fair (Miami, USA, 9-11 May 2019).

Opinion

Nepal Tourism Minister Rabindra Adhikari among dead: What happened?

The Government of Nepal issued a statement on the crash of an Air Dynasty helicopter that killed Nepal Tourism and Civil Aviation Minister Rabindra Adhikari  today together with 6 more, including the owner of Air Dynasty.

The helicopter went to Chuhandanda in Tehrathum district during beautiful weather. The minister and his team were to inspect a site for a new airport project followed by a stop at Parthivara temple, Taplejung, Nepal. The helicopter got caught in bad weather on its return to Kathmandu.:


The government statement was released to Nepal media and reads:

“An Air Dynasty Heli Services Pvt. Ltd’s AS 350 Helicopter crashed in Pathivara ( North Eastern Nepal) at 1330 hrs (NST), Wednesday, February 27.

As per the information received, there were 6 passengers and 01 Captain ( all Nepali Citizen) on board.  The rescue and search team of Nepal Army and Police have been activated. ”

Further government statements assume all passengers and the pilot died in the crash.

The minister was supposed to leave for Berchtesgaden, Germany to attend the 4th UNWTO Euro-Asian Mountain Tourism Conference on March 2.

After March 2 the minister was scheduled to attend ITB Berlin, the largest travel industry trade show in the world.  He was to launch the Nepal 2020 year at a VIP dinner in Berlin on March 7 and organized by eTN Corporation, owner of this publication.

Rabindra Prasad Adhikari was born on May 5, 1969. He was a member of the Nepal Communist Party and the current Minister of Culture, Tourism and Civil Aviation as of Mach 16, 2018. He was the Kaski District secretary of the party.[In the 2008 Constituent Assembly election, Adhikari was elected from the Kaski-3 constituency, with 13,386 votes. In the 2013 Constituent Assembly election, he was re-elected from the Kaski-3 constituency, with 15456 votes. Since 2013 he was Central Committee member of CPN UML and was President of Development Committee of Legislative Parliament of Nepal. He was also author of the book (Constituent Assembly, Democracy and Re-structuring) and (Samriddha Nepal).

He was elected as Member of Parliament from the election held on 26 November 2017.

Air Dynasty Heli service Pvt Ltd. was established in 1993. Air dynasty’s fleet includes 5 Ecureuil As350 Series Helicopters. Air dynasty is the oldest among a few operators of light helicopters and the operators of Ecureuil helicopters in private aviation in Nepal.


These helicopters are certified to fly up to 23000 ft. AMSL. Each aircraft can normally accommodate 5 adult passengers subjective of altitude and temperature at the landing site. Expert key professionals managing and operating at air dynasty have extensive experience of managing aviation operation in national and international civil aviation.

Ministers & CEO

Travel & Tourism continues strong growth above global GDP

The global Travel & Tourism sector grew at 3.9% to contribute a record $8.8 trillion and 319 million jobs to the world economy in 2018. For the eighth consecutive year, this was above the growth rate of world GDP.

This is according to the World Travel & Tourism Council’s (WTTC) annual research into the economic impact and social importance of the sector. The research conducted over the last 25 years by WTTC, which represents the global private sector of Travel & Tourism, shows that Travel & Tourism in 2018:

  • Contributed $8.8 trillion to the global economy 
  • Grew faster than the global economy for the eighth successive year (3.9% for Travel & Tourism versus 3.2% for global GDP)
  • Generated 10.4% of all global economic activity
  • Contributed 319 million jobs, representing one in ten of all jobs globally 
  • Is responsible for one in five of all new jobs created in the world over the last five years
  • Is the second-fastest growing sector in the world, ahead of Healthcare (+3.1%); Information Technology (+1.7%) and Financial Services (+1.7%) behind only Manufacturing, which grew by 4%
  • Increased its share of leisure spending to 78.5% (from 77.5% in 2017) meaning 21.5% (22.5% in 2017) of spending was on business
  • Increased its share of spending from international tourists 28.8%, up from 27.3% in 2017. This means that 71.2% of spending comes from domestic tourists.

Gloria Guevara, WTTC President & CEO, said: “2018 was another year of strong growth for the global Travel & Tourism sector reinforcing its role as a driver of economic growth and job creation. For the eighth consecutive year, our sector outpaced growth in the wider global economy and we recorded the second-highest growth of any major sector in the world. 

“In 2018, Travel & Tourism generated $8.8 trillion and supported 319 million jobs across the world. Yet again, this proves the power of Travel & Tourism as a tool for governments to generate prosperity while creating jobs which particularly support women, youth and other, often marginalised groups of society. In fact, Travel & Tourism now accounts for one in five of all new jobs created worldwide and is forecast to contribute 100 million new jobs globally over the next ten years, accounting for 421 million jobs by 2029.”

Opinion

US travel sector retains #1 status and grows despite trade tensions

The United States retained its status as the world’s largest Travel & Tourism economy despite a standstill in international visitors from China, according to major new research released today by the World Travel & Tourism Council (WTTC).

The research shows that the United States remained the biggest Travel & Tourism market in the world in 2018 with the sector contributing almost $1.6tn to GDP. This translates to 7.8% of US GDP with the sector growing by 2.2% (accounting for inflation) last year.

After registering average annual growth of 23% over the previous decade, Chinese travel to the US was flat last year partly due to trade tensions between the two countries. 

International visitors from China account for 4% of total US visitors but 11% of all spending, demonstrating their economic importance to the country.

WTTC President & CEO, Gloria Guevara, said: “The US continues to be the largest travel economy in the world registering growth of 2.2% last year. However, after recording ten years of stellar growth, international visitor numbers from China were flat year on year, caused in part by the deteriorating trade relations between the two countries. Given the economic importance of Chinese visitors, any thawing in the trade relations between the two countries would have a positive effect for the wider US economy.”

For over 25 years, WTTC, which represents the global private sector of Travel & Tourism, has produced the authoritative research on the economic contribution of the sector across 185 countries and the impact of employment.

This year’s analysis for the United States shows that the direct, indirect, and induced impact of Travel & Tourism accounted for:

  • $1,595 billion, 7.8% of United States GDP (2.2% real annual increase)
  • 15.6 million jobs
  • $198.8 billion in spending by international visitors (0.9% annual decrease)

Guevara continued: “Travel & Tourism, has been a consistent driver of employment in the United States. The sector creates jobs, drives exports and generates prosperity. Its continued resilience and our projections for growth serve to highlight the importance of the industry to the US economy. The US is the biggest travel market in the world, the sector is integral to the country’s broader economic performance and must be prioritised.”

To strengthen the US travel sector and ensure it remains both robust and competitive, WTTC recommends that US policymakers focus on:

  • Preserving Brand USA: We support the renewal of Brand USA this year—a program with broad bipartisan support—beyond its current 2020 authorisation to continue marketing the US as a premier global Travel & Tourism destination.
  • Expanding, rebranding the US Visa Waiver Program: With its bilateral security and travel facilitation benefits, we support the rebranding of the VWP as the “Secure Travel Partnership Program” and its expansion beyond the current 38 participating nations to other qualified countries.
  • Modernising US airport and other infrastructure: WTTC recognises the importance of world-class Travel & Tourism infrastructure – particularly airports.
  • Biometric passenger identification: WTTC recognises and supports the biometric passenger identification and processing initiative, an area where the US is leading the world. The work being undertaken by US Customs and Border Protection for the roll-out of a seamless traveller experience is helping us to transform the passenger experience, enhance security and create jobs.
News

Who is leading the Jamaica Tourism Security Team?

Dr. Peter Tarlow of certified.travel to lead Jamaica Tourism Security team

Visitor surety is top priority for Jamaica Tourism. Dr. Andrew Spencer, Executive Director of the Tourism Product Development Company Ltd. (TPDCo) appointed Dr. Peter Tarlow, Partner of certified.travel, as the head of the new National Jamaica Tourism Security team. TPDCo is the organization charged with the responsibility for Destination Assurance under the directive by its Honorable Minister, Edmund Bartlett, MP. 

This follows a number of meetings between Dr. Tarlow and the Hon. Edmund Bartlett, Jamaica Minister of Tourism, with Jamaica Minister of National Security, the Hon. Dr. Horace Chang, and senior members of the Ministry of Tourism (MOT) and its agencies.

Certified.travel is a joint subsidiary of the eTN Corporation and Tourism & More. Dr. Tarlow is a leading industry professional with specific expertise in such areas as:

•           The impact of crime and terrorism on the tourism industry

•           Event and tourism risk management 

•           Tourism and economic development

•           Development of response models for security threats

•           Tourism police and private security personnel and the development of TOPPs units 

•           Reputational repair or enhancement as needed

Visitor surety means for Jamaica:

•           The providing of a safe and secure environment for the Jamaica’s visitors and for those who work in its visitor industry

•           Protection of the its tourism sites and infrastructure

•           Perceptions of Jamaica including how these perceptions impact its reputation

•           The protection of the nation’s economy vis-à-vis its tourism industry

TPDCo’s destination assurance initiatives and strategies are geared towards the following:

1.          Jamaica National Development Plan, specifically, Jamaica’s 2030 Vision goal; The Jamaican society is secure, cohesive and just

2.          Ministry of Tourism Strategic Business Plan Ensuring the safety, security, and sustainability of the natural and built environments

3.          MOT Tourism Pillar of Growth; New Partnerships 

Dr. Peter Tarlow pointed out: “Tourism is the world’s leading peaceful industry and a major economic development tool. The tourism industry is also security (crime and terrorism) sensitive, and a lack of tourism surety has a major impact on tourism and event-oriented economies. Additionally, when public officials are tourism-sensitive, they offer the general public better service, economic opportunities, and an improved standard of living. 

“The hospitality industry’s number one job is to protect its guests, and visitors demand safety and security by well-trained professionals. If the tourism industry fails in this regard, all else becomes irrelevant. 

“Real security involves training, education, investments in software and the understanding that security is not a simplistic discipline or a passing phase. Tourism security personnel need continual training and must be flexible enough to adjust their procedure to a constantly-changing environment. One of the propositions to note is that as customer service increases, so does tourism security, and a better tourism product has the potential to increase national productivity, quality of life, and economic wellbeing. Security plus service and value for money will become the basis for 21st century tourism success!”

eTN Corporation President Juergen Steinmetz said: “We are excited to work with Jamaica Tourism on this important project. Adding Dr. Peter Tarlow to our portfolio of services and in forming certified.travel as a joined partnership is a game changer for the eTN Corporation, eTurboNews, and TravelMarketingNetwork.”

Unfortunately, within the last few months, Jamaica has had to deal with several incidents that have challenged the perception of its security in relation to visitation safety. These incidents have impacted the perception of Jamaica’s tourism product both locally and globally.  

Jamaica’s Tourism Minister, Hon. Edmund Bartlett, said: “We must safeguard the key aspects of destination assurance such as security, safety, and seamlessness of our tourism product. Dr. Peter Tarlow and the team will help us take a step in the right direction and provide insight in legislation that may be implemented to make the industry safer, as well as help us develop a new program on how to better relate and interact with international guests. His visit comes at a crucial point in the development of our product.”

More information on the eTN Travel & Tourism Safety and Security program: www.certified.travel

Opinion

WTTC: 700,000 Travel & Tourism jobs at risk under No-Deal Brexit

Over 300,000 jobs could be at risk in the Travel & Tourism sector in the United Kingdom and almost 400,000 in Europe if the UK leaves the EU without a deal on 29 March, according to a new analysis from the World Travel & Tourism Council released today.

A “No Deal” Brexit would have a damaging impact on one of the UK’s most important economic sectors.

According to WTTC, which represents the private sector of Travel & Tourism globally, the industry contributes more than €1.5 trillion to the EU’s GDP (10.3% of total) and supports 27.3 million jobs (11.7% of total). In the UK, the sector contributes £213.8 billion to GDP (10.5% of total) and supports four million jobs (11.6% of total).

The WTTC analysis models the impact on the Travel & Tourism sector over the next decade, based on the 7.7% forecasted fall in economic activity across the wider UK economy modelled by the International Monetary Fund (IMF). In this situation, a No Deal Brexit would result in:

  • A loss of 308,000 jobs in the UK economy
  • A loss of 399,000 jobs in the rest of the EU
  • A loss of £18.6 billion in GDP to the UK economy
  • A loss of £22.0 billion in GDP to the economies of the rest of the EU

To minimize the impact, it is crucial that:

1. The UK should continue to have access to the Single Aviation Market

2. Visa-free travel between the UK and EU should be maintained and the movement of people should be as seamless as possible while maintaining security


3. The mobility of labor for Travel & Tourism employees across the UK and EU should continue

4. Security co-operation to avoid hard border checks and lengthy delays are paramount

Gloria Guevara, President & CEO, WTTC said, “The UK is the fifth largest Travel & Tourism economy in the world. Given its importance to the UK economy, it is now clear that a No Deal Brexit would have a dramatic impact on one of the UK’s most significant sectors.”

“If the IMF prediction on the wider economy is realised, there would be a total cost across Europe of over £40 billion and over 700,000 jobs compared to our projections. Our Members are already seeing an impact on their businesses and workforce.”


News

Passed away Dr. Walter Mzembi speaks to eTN from Heaven

The former Minister of Tourism and Hospitality for Zimbabwe, Dr. Walter Mzembi talked to eTurboNews Sunday night  from his residence in Johannesburg after social media and numerous Zimbabwe and South African news sources reported that he was at a South African hospital and lost his battle with cancer in the early hours of Saturday morning.

Mzembi told eTurboNews: ” I am talking to you from heaven, but this wasn’t funny. My daughter in Europe was woken up by this news and called me in panic.”

Earlier media reports claiming former Foreign Affairs minister Walter Mzembi has passed on have been dismissed as “idle nonsense” by his former G40 political ally Professor Jonathan Moyo.


The security and political situation in Zimbabwe seems to be escalating.


eTurboNews talked to the Hon Job Sikala, a member of parliament. He said: “We can’t continue living in primitivity in silence. As a lawyer defending 150+ political prisoners, including children as young as 14, the government is using rape as a torture method. People disappear here.”

Zimbabwe President Emmerson Mnangagwa has launched a diplomatic offensive in an effort to tell his side of the story in the face of global condemnation sparked by the deadly clampdown by the army in the aftermath of the January 14 protests against steep fuel price increases.

On Friday, the United States and the United Nations added their weight to calls by the international community for Mnangagwa to rein in the army, which is accused of killing at least 12 people and shooting of over 78 civilians. According to his spokesperson George Charamba, the Zanu PF leader was forced to skip his so-called “Thank You” rally scheduled for Mt Darwin in order to apprise regional leaders about the situation in Zimbabwe ahead of an Africa Union Summit set for Ethiopia in a few days’ time.


Opinion

Taleb Rifai concerned about emerging trends in Amsterdam

As former Secretary General of the UNWTO, the specialized agency of the UN mandated with promoting healthy and sustainable tourism, I am watching with concern some of the emerging trends in beautiful Amsterdam. Amsterdam, once known as one of the best examples of a city welcoming sustainable tourism growth in a responsible and manageable manner is starting to turn its back on tourism. Today, I argue, Amsterdam is at an inflection point; it can either use tourism to its advantage or waste the opportunity.

During my career, I have seen cities utilizing the full benefits of tourism and seeing it as an opportunity not only to contribute to the economic well-being of its citizens, but also as a powerful tool for engaging and interacting with other cultures. Such cities use tourism to break down barriers and stereotypes and in turn further tolerance and understanding, contributing to world peace. I have seen Denmark for example engaging with the tourism industry to ensure more tax revenues, London working hard to bring tourism benefits to outer boroughs and now Palermo involving its citizens in tourism decision.

I have also seen cities demonize tourism and reach the quick assumption that the problem is in tourism itself and the very nature of this human activity. The easy conclusion would be, therefore, to cut down the numbers and blame it on easy targets such as Airbnb and others. Such cities choosing for the “easy way out” solutions end up, in many cases, embracing a “populist” approach to their challenges. Such cities rely more on emotions and less on fact, but more seriously and, typical of the populists politics and tactics, appeal to anger and fear, in this case tourism and anything that is different and foreign becomes the enemy. I have seen policy-makers fueling xenophobia in popular European destinations for example, cities that continue promoting its tourist hotspots instead of hidden gems and now Amsterdam wanting to limit its own residents to share their homes with visitors.

Tourism, like any grand human activity, that has grown in an impressive manner in the last 70 years, has a downside to it, but that should never distract us from the opportunities it offers, when well managed, to make this world a better place. Travel and tourism is responsible for over 10 percent of the global GDP, equivalent to 1 in 10 jobs, and grows faster than the global economy itself. The UNWTO estimates that by 2030 there will be 1.8 billion travelers crossing international borders yearly. Whether this translates in 1.8 billion opportunities, or 1.8 billion disasters is up to us and how we manage this impressive growth.

Amsterdam, the city which very foundation is built on openness and trade, the city that invested heavily in growing tourism in the last decade, is today heading down a different path. Instead of preparing for the expected 25 million visitors in 2025, it is focusing on limiting capacity for overnight guests. Instead of allowing more Amsterdammers to profit from tourism, it is proposing to limit and even ban home sharing in certain areas. And instead of growing the current 70,000 tourism related jobs and the over €2 billion direct economic gains generated by tourism, it is choosing to have less and scapegoating tourism.

Once a city becomes known not to welcome more visitors, it will lose everything and not only the numbers that it does not want. Let’s not forget over one in ten jobs are dependent on tourism in Amsterdam.

Rather than continuing its current policies – which it has been pursuing for the last few years without any desired effect – Amsterdam should focus on long term tourism management solutions as tourism continues to grow. Firstly, Amsterdam should focus on maximizing the benefits of tourism to all citizens through creative ideas. Making sure every citizen not only shares in the profits of the tourism business, but actually profits from the very business itself and creates their own self-employment; Secondly, Amsterdam needs to better disperse the crowds of visitors over time and space, to decrease seasonality and alleviate the pressure from the city center and bring economic benefits to communities that have not typically benefited from tourism, beyond tourist hotspots; Lastly, Amsterdam policy-makers need to encourage the tourism industry to come together, boost public-private partnerships and seek collaboration between sectors to catalyze the change needed to keep tourism destinations healthy.

Tourism, when well managed, provides an incredible boost to host communities. I therefore plea to Amsterdam policy-makers to work together with the tourism industry, not against it. Poor management is the demon, the enemy, not tourism and its growth


Opinion

Small- and Medium-sized Businesses are Vital Sources of Stability

With a record-breaking 4.31 million travelers visiting Jamaica in 2018, the island nation’s tourism industry is poised to boost its rate of growth by expanding investments in small- and medium-sized business enterprises (SMTEs), said Jamaica’s Tourism Minister, the Hon. Edmund Bartlett, CD, MP.

Min. Bartlett spoke today at the “Second Global Conference on Jobs and Inclusive Growth: Small and Medium Tourism Enterprises,” which was co-presented by the United Nations World Tourism Organization (UNWTO) and Jamaica’s Ministry of Tourism.

More than 80 percent of tourism is driven by small- and medium-sized enterprises in Jamaica.

“Increasing investment in national economies and its citizens will only result in having greater resources to provide an enhanced visitor experience,” said Min. Bartlett. “Here in Jamaica, it is through a broad range of strategies such as education, specialized training, and credit financing that is enabling us to professionalize Jamaica’s tourism industry, so more of our citizens can be on par with travel professionals around the world.”

More than 200 SMTE members convened at the Montego Bay Convention Centre, in Montego Bay, Jamaica, to participate in discussions led by an impressive roster of local and international speakers and panelists that included: Jamaica’s Minister of Industry Audley Shaw, CD, MP; Jaime Cabal, Deputy Secretary-General, UNWTO; Nestor Mendez, Assistant Secretary General of the Organization of American States; and keynote remarks by Álvaro Uribe Vélez, the former President of Colombia.

“The small- and medium-business sector contributes most to Jamaica tourism, yet only 20 percent of SMTE revenue returns to their benefit,” added Min. Bartlett. “Today, we recharged the dialogue on how to rebalance that anomaly and to back good ideas with investment capital.” He said strategies are in place to allow SMTEs to understand their potential, thereby moving from “mom-and-pop” operators to established, reliable sources of sustainable and long-term income.

Recently, the Ministry of Tourism has directed nearly J$1Billion into the Export–Import Bank of the United States for lending at a rate of four-and-a-half percent to Jamaica’s SMTEs, which has generated an overwhelming response from local small business owners. “To date some J$950 million has been lent to more than 70 entities and they are also making repayments with interest. By April, J$132 million in interest would have been repaid,” Min. Bartlett said.

In addition, the Organisation of American States (OAS) committed a total of US$500,000 to build the resilience of SMTEs to natural disasters and disruptions to tourism. The project, which is being executed over two years, is funded by the United States Department of State and managed by the OAS Secretariat for Integral Development.