Ethiopia records biggest growth of Travel & Tourism in the world
Ethiopia’s Travel & Tourism economy grew by 48.6% in 2018, the largest of any country in the world, according to the World Travel & Tourism Council’s (WTTC) annual review of the economic impact and social importance of the sector released today.
In 2018, Travel & Tourism contributed BIRR202 billion US$7.4 billion to the country’s economy, an increase of BIRR59 billion(US$2.2bn) on 2017. The sector now represents 9.4% of Ethiopia’s total economy.
The WTTC research which compares the Travel & Tourism sector across 185 countries, shows that in 2018 the Ethiopian Travel & Tourism sector:
• Significantly outpaced the global growth rate of 3.9%, the African growth rate of 5.6%
• Supported 2.2 million jobs, or 8.3% of total employment
• Was primarily driven by leisure travelers: 79% of the Travel & Tourism spending was generated by leisure visitors and 21% from business travelers
• Is strongly weighted towards international travel: 77% of the Travel & Tourism spending came from international travelers and 23% from domestic travel
Commenting on the numbers, Gloria Guevara, WTTC President & CEO said: “Ethiopia’s Travel & Tourism boom was one of the great success stories of 2018. It has exceeded our sector’s global and regional comparisons to record the highest level of growth of any country in 2018. This has been driven by the very strong performance of aviation in the country and the development of Addis Ababa as a dynamic and growing regional hub.
“Travel & Tourism in Ethiopia now accounts for one in every eleven dollars in the entire economy and one in 12 of all jobs. I would like to acknowledge the work of the Ethiopian Government, under Prime Minister Abiy Ahmed, and the country’s commitment to the power of Travel & Tourism to drive economic growth, job creation and social enhancement.”
“An inspirational story of recovery and transformation”: Rwanda’s tourism economy up 14% in 2018
The Travel & Tourism economy of Rwanda grew by 13.8% last year – one of the fastest rates in the world, according to the World Travel & Tourism Council’s (WTTC) annual review of the economic impact and social importance of the sector released today.
In 2018, Travel & Tourism contributed RWF1.3 trillion (US$1.4 billion) to the country’s economy, an increase of 13.8% on 2017. This means that Travel & Tourism now accounts for 14.9% of the total Rwandan economy.
The WTTC research which compares the Travel & Tourism sector across 185 countries, shows that in 2018 the Rwandan Travel & Tourism sector:
- Outpaced the global growth rate of 3.9%, the African growth rate of 5.6%
- Supported 410,000 jobs, or 13% of total employment
- Accounts for the equivalent of one in seven Rwandan Francs in the local economy (14.9%)
- Is strongly weighted towards international travel: 67% of Travel & Tourism spending came from international travelers and 33% from domestic travel
- Was equally balanced between business travelers (48% of spending) and leisure travellers (52% of spending)
Commenting on the numbers, Gloria Guevara, WTTC President & CEO said: “Rwanda’s Travel & Tourism story is one of a remarkable transformation. Last year at our Global Summit in Buenos Aires, Rwanda was the recipient of our inaugural Global Leadership Award, for countries which have prioritised tourism development in a way which is sustainable, inclusive and transformative. We were honoured to give the award to Rwanda’s Prime Minister, Dr. Edouard Ngirente, who accepted on behalf of Rwanda’s President, Paul Kagame.
“Rwanda has made an extraordinary transformation and tourism has been at the heart of that transformation. Rebuilt on a strong foundation of reconciliation, and powered by the determination to succeed, Rwanda is now a leader in education and in environmental responsibility. National parks have been created so that communities can benefit from conservation and anti-poaching initiatives have protected the country’s unique gorilla population alongside the establishment Africa’s largest protected mountain rainforest.
“Rwanda now welcomes a million tourists a year and its tourism economy is booming, as our research shows. It is an inspirational story of recovery and transformation – with tourism at its heart.”