African Tourism Board launch on Thursday: More details just released
The African Tourism Board is ready to be launched in Cape Town on Thursday during the upcoming World Travel Market at the Cape Town International Convention Centre,
Conference Theatre.
A president and a CEO will be introduced during the launch event.
The focus of the launch event is diverse and includes Peace, Environment, Investment, Marketing, and Security.
African Tourism Board will be exhibiting at the World Travel Market on Stand AP12
15.30-15.40 Welcoming remarks
Juergen Steinmetz
Interim chairman of African Tourism Board
Chairman International Coalition of Tourism Partners
Introducing the African Tourism Board, Vision, Board Members, African Leaders,
Introduction of the new ATB President
TOURISM, INVESTMENTS & PEACE:
IT’S A PEOPLE BUSINESS
15.40-15.55
Dr. Taleb Rifai
Former UNWTO Secretary-General
2015-2017
A SPECIAL PLACE: CAPE TOWN
15.55-16.00
Enver Duminy
CEO Cape Town Tourism
A MINISTER OF TOURISM SPEAKS:
16.00-16.05
Hon. Moses Vikati
Minister of Tourism & Environmental Affairs
Kingdom of Eswatini, formerly Swaziland
AFRICA TOURISM LEADERSHIP FORUM AND AWARDS
16.05-16.10
Kwakye Donkor
CEO African Tourism Partner
Ghana & South Africa
THE ROLE OF CAMEROON TOURISM
16.10-16.15
Francoise Kameni Lele
AFBS Cameroon
TRAVEL & TOURISM SECURITY AND SAFETY
Keynote Speaker
16.10-16.40
Dr. Peter Tarlow, USA
Travel Security and Safety
www. safertourism.com
AFRICAN LUNG: IT’S A LAUNCH TODAY
Launch Announcement
16.40-17.00
Professor Geoffrey Lipman
President International Coalition of Tourism Partners
President SunX
The launch of Africa Lung, the most ambitious travel & tourism climate response program with its central focus on Africa.
Reaching out to Overseas Markets
THE US MARKET POTENTIAL: NOT ONLY NEW YORK OR LOS ANGELES
17.00-17.05
Juergen Steinmetz, president eTN Corporation
Inbound markets from USA
CHINESE TOURISTS: HOW TO DO IT
17.05-17.10
Doris Woerfel, CEO Southern Cross Experience, South Africa
China inbound market for Africa
TRAVELERS FROM ISRAEL: A HUGE POTENTIAL
17.10-17.15
Dov Kalmann, Israel
Israel inbound market for Africa
WHY INDIANS WANT TO EXPLORE AFRICA
17.15-17.20
Arjun Mukund, T&A Consulting, Delhi, India
Indian inbound market for Africa
The Road Forward for African Tourism Board
I HAVE A DREAM!
17.20-17.30
Alain St. Ange, Seychelles
Former Minister of Tourism Seychelles
President St. Ange Consulting
THE GLOBAL TRADE SHOW FOR AFRICA
17.30
Carol Weaving
Managing Director of Reed Exhibition Africa
WTTC Summit 2019 Seville: The Untold Story
The World Travel and Tourism Council just finished their annual summit 2019 in the Spanish City of Seville last Friday.
A record number of delegates listened to presentations from fellow top leaders of the largest industry in the world. All of this was streamed live to the world. However, the conversation everyone had waited for with former US President Barak Obama was excluded. Perhaps the $4,000.00 price tag for non-members required the organizer to shield the former popular American president from public listeners.
eTN reached out to about 100 of the CEO’s, delegates and ministers that attended the 2-day event last week and everyone said the networking opportunities at WTTC summits was the real value for them to attend such a high profile event. See and to be seen is the true perk here. Top travel- industry people meet with other top CEO’s in the hallways and coffee shops or hotel suites. Some delegates only attended the opening ceremony and the Obama session but were roaming to shake hands with business partners, ministers and even heads of state.
Big business is done this way. It starts often with an exchange of ideas and can trickle down to billion-dollar transactions.
A WTTC summit is also the place a CEO can have a cup of coffee with a fellow CEO from a competing company.
Former Seychelles Minister of Tourism, Civil Aviation, Ports and Marine of Seychelles Alain St. Ange, who now leads his own consulting company, met with Kenya Tourism Minister Najib Balala consolidating the working cooperation between the two tourism personalities.St.Ange and Balala have been friends for a number of years and both men are seen as continent leaders in the field of tourism. Alain told eTN about his exchange with the First Lady of Kenya who delivered her speech at the WTTC summit.St.Ange said: “Minister Najib Balala of Kenya and me are expected to meet again in Nairobi shortly to discuss tourism and the development of tourism in Africa.”
This is a typical opportunity only such Summit offers.
WTTC is a different type of event. Changemakers meet behind the facade of top-notch presentations. Attending is a priceless opportunity.
However, reporting about the Seville summit was expensive for publications having to invest their own money to send a journalist and therefore had minimum results when it comes to instant and detailed news coverage.
Strangely there was no hosting support for journalists by the organizer according to PR consultant David Tarsh.
Hosting the WTTC Summit is expensive and seems to have a short life span as well unless the host destination is also willing to spend marketing Dollars to reach out to media and get the desired attention of the world.
This did not happen in Seville. Many requests from eTurboNews for example to include a series of interviews and destination coverage was never responded to by Seville Tourism Officials. Seville as a destination could have easily shined with global visibility.
eTurboNews is a proud media partner with WTTC.
www.wttc.org