The inaugural Investing in Tourism Sustainability Conference will open in Sunny Beach, Bulgaria Ma 30-31. It will focus on investment in tourism in Bulgaria and Southeast Europe.

The Tourism Sustainability Conference will serve as a Tourism Investment platform bringing together Policy Makers, Tourism Ministers, Project Owners, Investors, and the tourism and hospitality business sectors from Bulgaria, Southeast European countries and global tourism stakeholders.

The event will be hosted by the Ministry of Tourism of the Republic of Bulgaria in partnership with ITIC and InvesTourismwhich is under the Chairmanship of Dr. Taleb Rifai the Former Secretary-General of the UNWTO

It will contribute to shaping the future of travel and tourism by opening new business opportunities through innovative moves. This event will be focused on tourism development and investment in Bulgaria and Southeast European countries while addressing the issues and challenges faced by the region.

The inaugural of this Conference in Sunny Beach, Bulgaria will attract over 400 public and private sector leaders interested in investment and development of the travel and tourism sector as a prime engine for future economic growth and as a model that can promote self-employment among the local communities in both Bulgaria and Southeast European destinations.

As pointed out by Hon. Nikolina Angelkova, Minister of Tourism of the Republic of Bulgaria: “Tourism in this region of Europe is growing rapidly with over 120 million tourists in 2018 and total tourism receipts of USD 118.8 billion which accounted for around 11.7% of total GDP for the Southeast Europe countries. Bulgaria alone attracted over 9.2 million tourists and total tourism receipts was USD7.6 billion last year. Moreover, the enormous development potentials lying untapped within Southeast Europe represents a grand avenue for new investment opportunities within travel and tourism acting as prime engine of future economic growth and as a model of development that can promote self-employment among the local community in both Bulgaria and the Southeast European destinations.”

The conference will also be a forum for participants to discuss opportunities of mutual interest and initiate potential partnerships and alliances in investments in sustainable tourism developments up to projects’ fruition.

The conference has garnered high interest in the region and internationally and has attracted the participation of regional and Mediterranean Tourism Ministers namely:

1. Mr. Gari Capelli, Minister of Tourism of Croatia
2. Mrs. Elena Kountoura, Minister of Tourism of Greece
3. Mr. Rasim Ljajić, Deputy Prime Minister and Minister of Trade, Tourism and Telecommunications of Serbia
4. Mrs. Majd Shweikeh, Minister of Tourism and Antiquities of Jordan
5. Mr. Kreshnik Bekteshi, Minister of Economy Republic of North Macedonia
6. Mr. Haitham Mattar, CEO Ras Al Khaimah Tourism Development Authority
7. Mrs. Rania Al-Mashat, Minister of Tourism of Egypt
8. Mr. Konrad Mizzi, Minister of Tourism of Malta

This demonstrates the high level of commitment and involvement of the respective Governments and Policy Makers to develop the tourism industry as the Key engine of growth of the economy in this region.

The other main guests will feature Her Royal Highness Princess Dana Firas who is also the President of the Board of Directors of the Petra National Trust and a UNESCO Goodwill ambassador, Dr. Taleb Rifai, Former Secretary-General of UNWTO. The Conference will also a line-up of high-caliber speakers and delegates such as Tourism Leaders, International Hotel Brands, Tourism Project Owners (SEE) having new projects to showcase, Investors, Investment Banks, Private Equity Firms to network and making new partnerships.

The event will be moderated by Rajan Datar, an award-winning broadcaster and presenter of the BBC.

The Partners of the events are the Ministry of Tourism of Bulgaria, ITIC, InvesTourism and Helena Resort.

The 26^th Las Vegas International Tourism Safety and Security Conference in 27 years was concluded last week. Next year a whole new concept of tourism security conferences is in the making.

The new face in 2020 will reflect the changing times as tourism security continues to be an issue around the world.

The weekly riots in Paris and the recent terrorist attacks in Sri Lanka demonstrate once again just how sensitive the tourism and travel industries are to the needs of security and safety (S&S).  Professionals in S&S debate these issues with a great deal of emotion not only among themselves but also with their colleagues from all aspects of the travel and tourism industry. Slowly the travel industry’s many components are becoming ever more sensitive to the fact that every S&S decision is a business decision.  Because not everyone can attend a tourism conference in this month’s issue of Tidbits, we present to you some of the ideas regarding tourism and security developed over the past two decades.

The ideas found below, come from past conferences and are meant to stimulate creative thought among those who work in the travel industry. These suggestions are not meant to be specific for any one particular locale or business nor are they an exhaustive list of problems or solutions.  When thinking about security for your place of lodging, community or tourism business, consider some of these ideas:

-Define the problem(s).  All too often tourism and travel professionals are so overwhelmed by issues of S&S that they fail to define which problems are central for their locale or business.  At past tourism conferences some of the major safety and security problems the delegates defined were: the need to protect tourists not only from crimes against them but also from acts of terrorism.  Delegates addressed safety issues such as: outbreaks of infectious diseases such as meningitis, ways to protect tourists from legionnaires disease and aids, methods to assure pure food and water.  Speakers and delegates from around the world agree that for tourism to prosper, it must create travel possibilities in which the problems such as: diarrhea and typhoid cease to threaten the visitor. The delegates also recognized that the hospitality industry needs to be prepared to deal with natural disasters such as earthquakes and floods, as well as man-made problems such as traffic accidents and equipment failures. It was suggested that as the world is so varied, that tourism professionals must define those problems that are most pressing for their own region and/or business and develop methodologies that fit local budgets and cultures.

-Identify problems that will impact tourism/travel moving into the third decade of the twenty-first century.  Not only should current problems be addressed but it behooves the S&S professional to anticipate problems that may not yet have occurred.  Past Conference speaker have identified some of the problems that may also be future problems.  For example, over the past years speakers and delegates have spoken about the need to insure consumer privacy while still maintaining a proper level of safety and security, determine what are acceptable levels of risk, develop cross-cultural safety and security standards, and demonstrate the impact of safety and security to administrator’s worried about profitability.  The issue of personal privacy has become especially important in an age of cyber breaches and identity theft.

– Relate issues of safety and security to travelers’ choice of destination.  To demonstrate the importance of S&S to the bottom-line, S&S professionals need to demonstrate how safety and security issues impact the traveler’s choice of destination, develop correct and universally accepted measurement standards and be prepared for a range of threats such as: attacks by youth gangs, political conflicts that become acts of violence against the travel and tourism industry, acts of money laundering, internet fraud, and ever-evolving high-tech crimes.

– Determine who has responsibility to protect, inform, and to educate the public.  All too often, the travel and tourism industry has simply assumed that S&S is someone else’s responsibility. Over the almost past three decades our speakers have spoken about issues such as:

• Do S&S responsibilities fall only to private enterprise or should governments also be involved?
• How much victim assistance should hotels, attractions and restaurants provide when an incident occurs?
• Does the tourism industry have a right to seek assistance from other sources such as governments and still maintain its independence as a private industry?
• Is the tourism industry private, public or a hybrid industry?
• Who should define and implement travel and tourism victim protection and assistance?
• Who will oversee the implementation of these policies and determine if they are effective?

Regarding tourism safety and security past speakers have also formulated such concerns as:

• How much about a security situation should be made public?
• How is a balance created between educating the public, working with the media and still not harming the local travel and tourism industry?

The above questions are important research topics and it has been the conference’s hope that the ideas expressed in this current conference and in years passed will lead to a number of practical solutions including:

• The need to train all people working in the travel and tourism in matters of safety and security,  whom and how much training is needed?
• Assuring that travel and tourism officials understand the risks involved in ignoring these problems,
• Sensitizing law enforcement agencies and the media to the issues of travel safety and security,
• Developing model crisis plans, devising and adopting international signs and pictograms that relate to tourism safety and security,
• Developing an inventory of the best practices in the field,
• Studying and then implementing “victim advocacy” programs as used in the travel and hospitality industry from around the world.”

The challenge to the travel and tourism industry will be to translate these ideas into actions, and to take turn the hope of a safer and more secure tomorrow in to a reality. In 2020 tourism security will enter will be prepared to create new lessons and ways that tourism professionals can meet not only the challenges of yesterday but also of tomorrow.

More on Dr. Tarlow and travel & tourism security: www.safertourism.com 

African Tourism Board leaders were invited to Zimbabwe for a fact-finding mission and were afforded the opportunity to participate in a discussion with the Zimbabwe Minister of Tourism, Priscah Mupfumira.

This was discussed yesterday with Ms. Likukuma Rita, acting Chief Executive of Zimbabwe Tourism Authority; African Tourism Board VP Cuthbert Ncube; and ATB CEO Doris Woerfel at the Indaba travel industry show in Durban, South Africa.

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Zimbabwe has a rich history of untapped tourism products like the Great Zimbabwe National Monument, and the ruins of Great Zimbabwe – the capital of the Queen of Sheba, according to an age-old legend. They are a unique testimony to the Bantu civilization of the Shona between the 11th and 15th centuries.

Likukuma Rita was passionate to work with the African Tourism Board on the Transfrontier Conservation Projects and other important developments close to Zimbabwe Tourism development.

The African Tourism Board VP voiced his excitement to closely work with Zimbabwe. He said, “The African Tourism Board is looking forward to Zimbabwe officially joining our board.”

Founded in 2018, the African Tourism Board is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from, and within the African region. For more information and how to join, visit africantourismboard.com.

WISeKey International Holding Ltd (“WISeKey “) (SIX: WIHN), a leading global cybersecurity, Blockchain and IoT company, WISeCoin AG and the SUN^x – Strong Universal Network,announced today a partnership to jointly develop a special purpose Blockchain Center of Excellence in Brussels focusing on the development of standards and technologies to accelerate Climate Friendly Travel.

WISeKey Blockchain technology developed by WISeCoin creates a trusted decentralized and highly efficient way to record carbon emissions using digital identities on the blockchain. Recording all CO²emissions that occur globally and requiring emissions contributors to offset them by purchasing and revoking the corresponding amount of tokenized digital certificates eliminates the need for taxation. Furthermore, companies that have developed technologies that remove CO² from the atmosphere will be able to register their impact on the blockchain and trigger the new emission of digital certificate tokens that will allow them to further invest in the technology. With this model it will be possible to generate new emission certificates, called WISeTravel Carbon Offset Tokens. In the case of shortfalls, the travel industry will invest into WISeTravel Carbon Offset Tokens in order to fulfill their requirements.

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Professor Geoffrey Lipman co-founder of SUN^x and President of the International Coalition of Tourism Partners (ICTP), a travel and tourism coalition of global destinations committed to quality service and green growth, said: “We are delighted to cooperate with WISeKey by using state-of-the-art technology to bring a new Blockchain and Identity capacity to the world’s largest challenge, Climate Change Resilience, and one of the world’s largest industries, – travel and tourism. The SUN^x ‘Plan for our Kids’ climate friendly travel program calls for 100,000 STRONG Climate Champions by 2030 in all UN States. Through this collaboration we will be in a better position to deliver Climate Friendly Travel – measured, green, 2050 proofed, and meet the Paris Agreement Carbon targets.”

These technologies will help galvanize regional, national, and local stakeholders to develop their own climate change programs using blockchain technologies – for air, oceans, land, cities, industries, rural communities, indigenous people etc.  Each with their own vision of priorities and goals. The partnership ultimately aims at transforming overall production, consumption, and investment and better align them with the 2030 The Sustainable Development Goals (SDGs) and the 2050 Climate transformation.

Carlos Moreira, Founder and CEO of WISeKey said: “One of SDGs goals that stands out from the rest and is fundamentally existential, is climate change. Simply put, life on our planet is threatened, and without immediate, concrete actions the consequences will be irreversible – future generations will either freeze or fry and the intensifying consequences of extreme climate will continue to severely aggravate many of the other SDG challenges. Our special purpose Travel & Tourism Industry Blockchain Center of Excellence in Brussels will not only develop and deploy groundbreaking products and solutions for the industry and consumers but also harness the power of technologies to act as a catalyst of change and climate transformation.”

The Paris Agreement, with its 2050 national carbon reduction targets must be fully implemented and intensified every 5 years. In 2017, the world’s largest industrial activity, Travel & Tourism, formally embraced the SDGs, engaging public, private and civil society stakeholders in an International Year of Sustainable Development. Rightly so, to become a real force for good, we must be up with the mainstream curve on building sustainability into all growth and development aspirations. The main challenge remains how to keep Climate Resilience front and center when travel and tourism continues to massively grow.

The Blockchain Center of Excellence in Brussels will be fully interoperable with WISeKey’s network of Blockchain Centers of Excellence in India, Canada, China, Buenos Aires, Malaysia, Mauritius and Rwanda with new centers planned in the MEA region, including two in Saudi Arabia. All these centers will be interconnected with its 3 main hubs: Geneva, Toronto and Beijing, a Trust Triangle operating under a Common Trust Protocol, using WISeKey’s PKI hardened Blockchain technology, bringing trust and security, while maintaining the core Blockchain values of transparency, auditability, and traceability.  WISeKey’s implemented and integrated PKI solution is complementary to any Blockchain platform, where it can assist with developing a better trust model for use within a distributed system and create a universal Trust Protocol for the Web 2.0.

Like all other Blockchain Centers of Excellence, the new center in Brussels will assist local Blockchain startups to promote their technologies internationally, facilitate the rapid adaptation and on-boarding of Blockchain-based solutions, foster stronger collaboration between the public, private and academic sectors and cooperate to ensure that the latest technological standards are made available in a safe and trusted manner.