How Dr. Taleb Rifai is making Africa a better place?

“Whatever our business in life may be, let us always remember that our core business is, and will always be, to make this world a better place.” The person who said these words – and is a mentor for many in the travel and tourism industry – is now also part of the African Tourism Board (ATB).

Dr. Taleb Rifai, the former UNWTO Secretary-General is now officially a board member and honorary patron of the African Tourism Board leadership team. Where Africa becomes ONE tourism destination of choice in the world was the dream behind this initiative when it was started by ICTP Chairman Juergen Steinmetz at World Travel Market in London in November of 2018.

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