World Tourism Network and SUN X Malta at ITB on World’s Least De …


by: Juergen T Steinmetz |

ITB Berlin was seen as a relaunch for our global travel and tourism industry, and this applied also to a new partnership announced, such as an agreement between the World Tourism Network, SUNx Malta, and the Climate Friendly Travel Club.

Time 2023 Bali is coming up from September 29-October 1, and climate change, the Worlds poorest countries, and tourism will have a big role to play.

Hosted on the Malta stand at ITB Berlin, an MOU between the three parties was signed. Also, Barbados Tourism CEO Dr. Jens Thraenhart attended the signing of the MOU and pledged his support for this important launch.

Chairman of WTN Juergen Steinmetz joined SUNx Malta Chair Leslie Vella and President Prof. Geoffrey Lipman, as well as Climate Friendly Travel Club’s new CEO Ged Brown, to formally confirm their partnership in the CFT Pledge for the World’s Least Developed  Countries.

This will be highlighted at the upcoming first global summit for the World Tourism Network TIME 2023 in Bali, Indonesia, on September 29 to October 1, 2023

SUNx Malta and World Tourism Network (WTN) will work with national WTN Chapters that reach out to local stakeholders to create a Climate Friendly Travel mindset with Paris 1.5 as a central goal.

Leslie Vella said, ” We are delighted that Malta could catalyze this action to help the Less Developed Countries (LDCs) develop their tourism in a climate-responsive and responsible way.

“It’s an integral part of our 2030 Tourism Strategy, and we are pleased to share that thinking to help bring prosperity through responsible tourism to those on the planet who need it so desperately.”

Juergen Steinmetz, chairman and founder of the World Tourism Network, added:

“At WTN, we are all about cooperation. We bring our global network in 130 countries to this partnership and our longstanding commitment to tourism sustainability.”


Professor Geoffrey Lipman said, “Our vision is for youth and technology to lead the charge to a cleaner and greener tourism future. Our mission is to drive this from the LDCs and Small Island States where the need is evident and the opportunity greatest.”  

The Paris Agreement:

Climate change is a global emergency that goes beyond national borders. It is an issue that requires international cooperation and coordinated solutions at all levels.

To tackle climate change and its negative impacts, world leaders at the UN Climate Change Conference (COP21) in Paris reached a breakthrough on 12 December 2015: the historic Paris Agreement.

The Agreement sets long-term goals to guide all nations:

  • substantially reduce global greenhouse gas emissions to limit the global temperature increase in this century to 2 degrees Celsius while pursuing efforts to limit the increase even further to 1.5 degrees;
  • review countries’ commitments every five years;
  • provide financing to developing countries to mitigate climate change, strengthen resilience, and enhance their abilities to adapt to climate impacts.

The Agreement is a legally binding international treaty. It entered into force on 4 November 2016. Today, 194 Parties (193 States plus the European Union) have joined the Paris Agreement.

The Agreement includes commitments from all countries to reduce their emissions and work together to adapt to the impacts of climate change and calls on countries to strengthen their commitments over time. The Agreement provides a pathway for developed nations to assist developing nations in their climate mitigation and adaptation efforts while creating a framework for the transparent monitoring and reporting of countries’ climate goals.

The Paris Agreement provides a durable framework guiding the global effort for decades. It marks the beginning of a shift towards a net-zero emissions world. Implementation of the Agreement is also essential for achieving the Sustainable Development Goals.

World Tourism Network

World Tourism Network is the long-overdue voice of small and medium-size travel and tourism businesses around the world. By uniting efforts, WTN brings to the forefront the needs and aspirations of small and medium-sized businesses and their Stakeholders.

SunX Malta

SUNx Malta is a legacy for the late Maurice Strong, father of sustainable development. Its goal is to advance Climate Friendly Travel (CFT) ~ low carbon: SDG linked: Paris 1.5.

SUNx has a core partnership with Malta’s Ministry of Tourism & Consumer Protection and Malta Tourism Authority to advance CFT, to create a UNFCCC-linked CFT Registry, and to promote CFT Education. It plans to put in place 100,000 Strong Climate Champions by 2030 across all UN states.

Time 2023 Bali

Climate change, together with culture, investment, medical tourism, and a giant fam trip, are all important discussions at the upcoming TIME 2023 summit for the World Tourism Network in Bali.

Registration and information for TIME 2023

Full article: World Tourism Network and SUN X Malta at ITB on World’s Least De …
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