Puerto Vallarta’s Historic Center is now a protected Cultural Heritage of the Mexican State of Jalisco. The declaration was made by the state’s Department of Culture on July 21 via the official journal of Jalisco and makes the center of the city a protected area, with all the rights and privileges of a heritage protected by state and federal laws.

The recognition includes the area from the beginning of the Malecon — where the oldest hotel in Puerto Vallarta, the hotel Rosita, stands — and continues to the cobblestoned Romantic Zone and up to the historic Conchas Chinas neighborhoods. Each area is of special historical significance to Puerto Vallarta, Jalisco and Mexico, as well as the essence of the port city, which is in the midst of celebrating its centennial.

According to the State of Jalisco, this proclamation is a step to further preserve the architectural elements of patrimonial value and image and essential characteristics of the typical town on the seashore, one of the unique qualities of Puerto Vallarta, known as the “most Mexican” beach destination.

“Puerto Vallarta’s historic center is the heart of our city and a major attraction to our visitors and, like all world heritage sites, it must be recognized as an irreplaceable part of our legacy,” said Javier Aranda Pedrero, Director of the Puerto Vallarta Tourism Board. “We applaud the actions taken by Jalisco’s Department of Culture and welcome everyone to enjoy this iconic part of the city.”

The center of Puerto Vallarta is much loved by the people of Vallarta and appreciated by visitors, as it retains authentic characteristics of a traditional Mexican town, in its cobblestone streets and colonial architecture. Of particular interest is the Church of the Virgin of Guadalupe, the city’s central plaza, Los Muertos Pier and colonial homes that date back hundreds of years. Puerto Vallarta’s historic center is a place full of life where neighbors coexist and mix with tourists who enjoy strolls along a boardwalk lined with sculptures, paintings and other works of art.

At dusk, the center is full of locals out for a stroll, heading for church services or dinner. Mixing with them, visitors can soak in the most beautiful sunsets on the Pacific; gaze at bobbing sailboats and the emblematic Marigalante pirate ship; and dig into roasted corn, mangoes with chili, cakes, tuba water and many other appetizers and desserts. All these attractions are located on the boardwalk and neighboring downtown streets, which for many reasons already was — official proclamation or not — a cultural heritage jewel of Jalisco.